Andrew King shares experience of his friend who received a nicely designed welcome email from a Customer Experience representative at Everlane. Visit http://blog.lyris.com/ to accelerate your digital & email marketing campaigns.

1. 1
Lyris Connections Blog
Excerpts From Our Most Popular Posts
An Interesting & Effective Email from Everlane
By Andrew King
A friend of mine recently ordered a couple of items from trendy new
online retailer Everlane. Everlane’s website positions it as an ethical, highly
transparent, online fashion brand. The company prides itself on doing things
differently than traditional retailers. I’m happy to say that the same goes for its
email marketing!
After I was recommended to check out Everlane I obviously signed up to the email program. I received this nicely
designed welcome email, which I think covers all of the bases but is nothing revolutionary:

2. 2
Lyris Connections Blog
Excerpts From Our Most Popular Posts
This is the interesting email which arrived seven days later….
Why is this email so interesting?
1. Customized “from” name and email address
You’ll notice that this email isn’t from Everlane. It’s from Marisa Moby, a Customer Experience rep at Everlane. This
gives the email a really personal touch and actually made me open it straight away. I was intrigued to find out why
someone at Everlane was contacting me. Perhaps I’d won a year’s supply of Everlane clothing?
2. Plain text
This is an extremely good example of how to use plain text emails effectively. It looks like Marisa has hand-typed this
email and sent it to me personally.
3. Great messaging
I love the messaging in this email. Marisa is giving me permission to contact her directly if I have any questions. I can
even reply directly to the email because it’s come from marisa@everlane.com.

3. lyris.comCopyright © 2014 Lyris, Inc. All rights reserved.
About Lyris Inc:
Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers
in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-
driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver
measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve
marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital
channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ
and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner
with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile
channels. Learn more at www.lyris.com.
Keep up with the latest industry trends, developments and best practices for
continuously optimizing your digital marketing campaigns.
Visit Lyris Connections Blog
The best part about all of this – Marisa is a real person. I looked her up on LinkedIn and confirmed this:
I’ve signed up to a lot of emails in the past and have never been made to feel so special with such a simple email.
I think a lot of retailers out there could benefit from similar types of emails. They just need to make sure that they
follow through by actually replying to all of the questions they get.