2. the group

3. an incentive for nutitrion

4. “If the urban culture lacks interest
and incentive to eat nutritious foods,
then the culture will remain living a
unhealthy lifestyle.”

5. “This could be the
first generation that won’t
outlive their parents.”
-Oprah Winfrey

6. Food History Timeline
1800’s 1900’s 1930’s 1950’s
1970’s 1990’s Present
Present
1990’s

7. From Farms to Factories
Small local farms could Industrialized factories could
provide enough food for provided enough food to feed
small communities a growing population

8. The Big Producers
PEPSICO
NESTLE
KRAFT FOODS
TYSON FOODS

9. THREE COMPANIES SLAUGHTER AND PACK
JBS 12%
57% OF ALL Tyson 17%
Smithfield 26%
US PORK
THREE COMPANIES PROCESS MORE THAN
Tyson 28%
70% OF ALL Cargill 24%
JBS 24%
THE US BEEF
TWO COMPANIES SLAUGHTER AND PACK
40% OF ALL
Tyson 22%
US CHICKENS
JBS 18%

11. Preservatives
Acidity-caking Flavor Enhancers Packaging Gases
Anti-foaming Flavoring Agents Preservatives
Antioxidants Flour Treatment Propellants
Bulking Agents Foaming Agents Raising Agents
Colorings Gelling Agents Sequestrants
Emulsifiers Glazing Agents Stabilizers
Emulsifying Salts Humectants Sweeteners
Firming Agents Modified Starches Thickeners

12. 1960 vs. GMO

13. 30 countries, including France, Italy,
and Japan, have already banned or
restricted GMOs, while the U.S. still
doesn’t even require GMO labeling.

15. Empty Calories vs. Full Calories

16. Hydrogen Ions pH
-1.0 XXX
0. 5 - + veil
pork
1.5-2 .0 stomach acid
tuna
2.4 beef
2.5
2.9 vinegar blueberry
3.5 grapefruit
4.5
chicken
5. 0 duck
5. 0
5.5
6.5
7.0 water neutral pH baking soda
6.5 -7.4 coconut
avocado
7.34- 7.45 blood lime
7.7-8.3 sea water
9.0- 10.0 soap
11.5
12.5 bleach
13.5
13.9 sodium hydrate

17. So What Does This All Mean?

18. severe allergic reactions antibiotic resistance
immune suppression cancer

19. Obesity Incline Within Children
20%

20. Why do we
eat this way?
-Marketing
-Convenience
-Cost/Budgets for family
-It’s familiar

21. Consumers outlook
on healthy food is....
- Too expensive
- Too hard to maintain
- Too inconvenient
- We don’t know how
to eat healthy

22. Can we develop a way to change how
we buy, perceive, and consume food?

23. Could developing a way to eat that
is affordable, convenient, and nutritional
solve this problem...

24. Could developing a way to eat that
is affordable, convenient, and nutritional
solve this problem...
thus ensuring the health of our
children and family?

25. “If Indiana prospective families are provided a way to
eat that’s affordable, convenient, and nutritional, then
they will adapt to a more balanced lifestyle.”

27. Our Expert Help
Paul Montoya
Urban Garden manager at IUPUI
Studies: Geography, International Studies
Janet Meryl Krieger
Sociologist and Folklorist at IUPUI
Kristina Postma
Blogger of snackhealthy.com Prospective
Lisa Staten
Audience Help
Director of Social/Behavioral Services Keriann Rich
Community Health Engagement Research Working mother with young children, runs
Team at Indiana University Hothouse Communications
Melissa Cyders Theresa Goodwin
IUPUI Health Service Provider Entrepreneur and mother of two young
in Psychology children

29. Sources
Coveney, John. Food, Morals, and Meaning: The Pleasure and Anxiety of Eating.
London and New York: Routledge, 2006. Print.
Bosshart, David. Cheap: The Real Cost of the Global Trend for Bargains,
Discounts & Consumer Choice. London: Kogan Page, 2006. Print.
Freeman, Andrea. Fast Food: Oppression Through Poor Nutrition. Rep.Web.
Ursell, Amanda. What Are You Really Eating?: How to Become Label Savvy.
Carlsbad, CA: Hay House, 2005. Print.
Institute of Medicine. Dietary Reference Intakes for Energy, Carbohydrate, Fiber,
Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids. Washington (DC):
The National Academies Press; 2002.

30. Food, Inc. Dir. Robert Kenner. Perf. Michael Pollan. Magnolia Pictures, 2008. DVD.
Bostrom, Meg. Perceptions of the U.S. Food System: What and How Americans Think
about Their Food. Battle Creek, MI: W.K. Kellogg Foundation, 2005. Print.
Pearson, Owen. “Why Do People Often Not Eat Healthy Foods?” LIVESTRONG.COM.
Livestrong, 10 Mar. 2011. Web. 27 Sept. 2012. <http://www.livestrong.com/
article/400320-why-do-people-often-not-eat-healthy-foods/>.
“Food Processing Top 100 Food and Beverage Companies.” Food Processing Top
100 Food and Beverage Companies. Foodprocessing.com, 2012. Web. 27
Sept. 2012. <http://www.foodprocessing.com/top100/>.
“Real Food.” Ecomom.com. Ecomom, n.d. Web. 27 Sept. 2012. <http://www.eco
mom.com/>.

31. Mitchell, P. C., and R. W. Welch. “Food Processing: A Century of Change.” British Med
ical Bulletin (2000): n. pag. Print.
Ophardt, Charles. “PH Scale.” PH Scale. Elmhurst College, 2003. Web. 30 Sept.
2012. <http://www.elmhurst.edu/~chm/vchembook/184ph.html>.