2. Summary
An interactive platform: The DMA Friends
• Overview
• Goals
• Results
Analysis
• A successful transformation
• A development in process
• A significant involvement
Opening
• Smart Cities
• #MuseumWeek 2015
RAMPINI Marion
3. THE DMA FRIENDS
• 500 000 visitors
• Local audience
• January 2013:launch of an interactive platform
RAMPINI Marion
Overview
Goals
• Attracting new customers
• Involving customers
• Fostering customer loyalty
EXTERNAL
INTERNAL • Implementing Data driven
management
8. RAMPINI Marion
Results
• 100 000 members on 16th April 2015
• More than 40% of recurring visitors
• Program expanded to some other American
museums
Future
challenges
• Creating a nationwide platform
9. ANALYSIS
RAMPINI Marion
A successful transformation
A development in process
A significant involvement
• Developing a new ecosystem
• Rethinking the organisation
• Implementing new work patterns
• Promotional offers
• Strengthening of Audiences
Department
• Measuring performance with
data
• Innovative and collaborative
projects
• Integration of technological
laboratories
• Crowdsourcing: partners
• Living Lab
• Smart city
• Becoming a reference centre for
ethical uses
• To imply “hyper-actors” visitors
• Trust bond with visitors
• Ethical treatment of data
• Users’ experience
10. OPENING
RAMPINI Marion
Smart Cities
• Creating new value
chains
• Transverse contents
• Transverse sectors
• Transverse actions
• Implementing a Big data strategy
• Using data as a marketing tool
• Promoting educational methods of uses
#MuseumWeek 2015
• Investing data
