This document describes a new perfume brand called Ammuletté. It targets women ages 18 to 35 and has an elegant, sophisticated scent. The bottle is straight, sleek, and stylish in black with rose gold accents, differentiated from typical bottles. The theme is bringing back chivalry and promoting women's independence rather than vulnerability. The marketing strategy involves an art exhibition and auction attended by the perfume face and Ryan Gosling to emotionally connect consumers to the brand.

2.  Target market: women between 18 and 35
 Fragrance: rich and alluring scent that
resembles elegance and sophistication
 Shape: straight, sleek and stylish
 black with rose gold features
 designed in this form to deliberately differentiate
from stereotypical perfume bottles.

3.  Chivalry is the main theme of our product, to
override societies opinion that chivalry is dead
 Not stereotypical- traditional fragrances
advertise women’s vulnerability and acts of
seduction.
 Ammuletté promotes the return of charm and
independence for women
 Gobe (2009) explains emotional branding as the
practice of connecting products to the
consumers in an emotionally profound way

4.  Art exhibition
 Face of Ammulettè in red dress
 Art auction
 Ryan Gossling and face of Ammulettè bidding
 Face of Ammulettè winning painting
 Ryan Gossling opening door
 Cut to image of product

10. Chivalry is
back
;)

11. Ammu
letté
CHIVALRY IS BACK