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Ammulette
1.
2. Target market: women between 18 and 35
Fragrance: rich and alluring scent that
resembles elegance and sophistication
Shape: straight, sleek and stylish
black with rose gold features
designed in this form to deliberately differentiate
from stereotypical perfume bottles.
3. Chivalry is the main theme of our product, to
override societies opinion that chivalry is dead
Not stereotypical- traditional fragrances
advertise women’s vulnerability and acts of
seduction.
Ammuletté promotes the return of charm and
independence for women
Gobe (2009) explains emotional branding as the
practice of connecting products to the
consumers in an emotionally profound way
4. Art exhibition
Face of Ammulettè in red dress
Art auction
Ryan Gossling and face of Ammulettè bidding
Face of Ammulettè winning painting
Ryan Gossling opening door
Cut to image of product