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AMM JUNE 2009
Paul Oestreicher will present on the topic of reputation and its impact on the healthcare industry. Reputation is becoming increasingly important in healthcare as stakeholders demand transparency. Maintaining a positive reputation can help build trust with patients, physicians, and the public. However, reputation is difficult to measure and protect, and one negative event can undermine years of goodwill. The presentation will discuss reputation management strategies for healthcare organizations.
AMM JUNE 2009
- 1. REPUTATION: THE IMPACTON THE HEALTHCARE INDUSTRY
- 2. 1st Half ofthe Year HOW 2009 IS SHAPING UP— UP— JANUARY—DC perspective on the Obama era JANUARY—DC perspective on the Obama era JUNE 2009 John Kamp & Pat Clinton John Kamp & Pat Clinton FEBRUARY—Successful Applications of Media Metrics FEBRUARY—Successful Applications of Media Metrics Charlie Hunt & Russ Haderer/BPA Charlie Hunt & Russ Haderer/BPA MARCH—NEXUS AWARDS MARCH—NEXUS AWARDS APRIL—Integrated Marketing Panel APRIL—Integrated Marketing Panel Mark Bard—Kartik Shah—Eugene Lee Mark Bard—Kartik Shah—Eugene Lee MAY—Verispan Update MAY—Verispan Update Mike Passanante Mike Passanante JUNE—Reputation—the Impact on the Healthcare Industry JUNE—Reputation—the Impact on the Healthcare Industry Paul Oestreicher Paul Oestreicher
- 3. Our Reputation isImproving
- 4. PM360 Article Response DECEMBER 2008 ISSUE— NOTE: NOTE: the 12/08 PM360 article “Journal Readership: Has Physician the 12/08 PM360 article “Journal Readership: Has Physician Behavior Changed” makes false claims suggesting that Behavior Changed” makes false claims suggesting that physicians' reading has dramatically declined. physicians' reading has dramatically declined. As you all know, our data does not support this. Rather, as As you all know, our data does not support this. Rather, as Charlie Hunt presented—journals remain the #1 source Charlie Hunt presented—journals remain the #1 source across EVERY SINGLE SPECIALTY in terms of information. across EVERY SINGLE SPECIALTY in terms of information.
- 5. Most Important Resource InALL SPECIALTIES— SPECIALTIES— Journals rank #1 As the Most Important Sources of Medical Information
- 6. PM360 Responses Posted AMMREFUTES CLAIMS OF DECLINE IN PHYSICIAN READERSHIP
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- 8. Publishing Is PlatformAgnostic TOP WOMEN IN MAGAZINE PUBLISHING— Michela O’Connor Abrams, President/Publisher, Dwell Media Michela O’Connor Abrams, President/Publisher, Dwell Media MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc. MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc. Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc. Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc. Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media Lauren Wiener, SVP, Meredith Interactive, Meredith Corp. Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.
- 9. Some Other GreatResources WHERE TO FIND THEM— THEM— Publishing Executive: pubexec.com Publishing Executive: pubexec.com BtoB: mediabusinessonline.com BtoB: mediabusinessonline.com Folio Magazine: foliomag.com Folio Magazine: foliomag.com Mashable: the Social Media Guide: mashable.com Mashable: the Social Media Guide: mashable.com MIN Magazine: minonline.com MIN Magazine: minonline.com Selling Power: sellingpower.com Selling Power: sellingpower.com Smashing Magazine: smashingmagazine.com Smashing Magazine: smashingmagazine.com
- 10. What’s New: ammonline.org A BRAND NEW PLATFORM— Enhanced Member Features: Members-only content access Job posting Bulletin boards Polling features Online member directory Extensive reporting & search capabilities
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- 13. A Few WordsFrom John Kamp TAX DEDUCTION SITUATION FOR ADVERTISING COSTS— COSTS— • • Draft of the Healthcare Reform Act: Draft of the Healthcare Reform Act: – – SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL SUPPLIES. SUPPLIES. • • WE NEED YOUR HELP!!!!! WE NEED YOUR HELP!!!!!
- 14. Today’s Presentation Paul Oestreicher, President Oestreicher Communications TOPIC: Reputation: The Impact on the Healthcare Industry