Read this PowerPoint Presentation to learn how Artiman reviews and have a distinctive combination of technical, entrepreneurial, operating and venture experience technologists - pioneering roles - seminal industries - large percentage of early stage investment opportunities - still white spaces active participants in Networking, computing, digital electronics, VOIP and VoD when these industries where still white spaces. We fully understand what entrepreneurs are going through when they are just starting a company and have the ability to help them through these difficult stages. Our experience as entrepreneurs informs everything we do at Artiman.

1. Issues of a startup
Amit Shah

2. Experienced Investors and Entrepreneurs
Venture Investing Experience
– Collectively invested $450+M in 100+ companies - seed and early-stage
– 74 exits with aggregate realized return of 4.2x
– 9 IPO’s and 33 acquisitions
Entrepreneurial Experience
– Co-founded 4 startups in the U.S. and India
– 4 successful exits with aggregate value of $610 million
• ZeitNet, PipeLinks, Equator, Daksh, Ross, Kaleida
– Backed by: Sequoia, Greylock, General Atlantic, Actis, Sony, Canon, Hitachi
Operating Experience - public and private
– Cisco, Rockwell, AMD, DEC, Silicon Graphics, Cabletron, Compaq,
Qualcomm, HP, Tata Motors
Technology Background
– Played pioneering roles in seminal industries: Server Computing, Networking,
Voice over IP, Video on Demand, IPTV, Digital Consumer Electronics
– 15 US patents
U.S. Investment Team
Amit Shah
Yatin Mundkur
Saurabh Srivastava
Tom Dennedy
Dr. Ajit Singh
Dr. Akhil Saklecha
India Team
M. J. Aravind
Ramesh Radhakrishnan
Kumar Subramanyam
EIRs
Piyush Patel
Phil Ferolito

3. Why? O Why a startup?
The trigger for doing a startup
– My boss sucks; I don’t like my job;
– He/she made it; why can’t I?
– Always wanted to do a startup
Caution:
– Not sexy; most likely foolhardy
– Very, very hard work with incredible ups/downs
– Enjoyment is in hindsight

4. Idea
The actual Idea
- Hammer in search of a nail
- Intersection of experience, market understanding, ability to
execute
Is it a business?
– Feature
– Product
– Company

5. What is a Business Plan?
– Not an excel spreadsheet or a word document or a
PowerPoint presentation
– An innate and clear understanding of what you are
going after
– Remember:
if it is in the press it is too late
– Truly understand the market dynamics

6. The money
• Most businesses should not raise venture money
• Do you really know why and how much money you
need?
• Who do you raise it from?
- Customers, partners, friends and family, angels,
VCs
- Government (Darpa, SBIC,…)

7. The VCs
• “They are evil; dumb; do not understand
my business; trying to screw me; …”
- All true
- No different than a marriage
How well do you know the person?
- Look beyond the sexy early days and to the
fat middle age and can you live with it?
- Ecosystem

8. Secrets of a firm
– What do they like?
– (These days) do they have the money?
– Which partner?
– Have they already done too many deals for the year?
– Is it their sweet spot?
– Can you finance future rounds with them?

9. Finally…
• Actually doing a startup
• Phases
– Primordial
– Middle Ages
– Industrial Revolution
– Deliverance

10. Primordial
• Concept
• Early fools
• Extreme Energy
• Some lucidity

11. Middle Ages
• Newer Skeptics & converts
• Energy / focus correlation
• Outside thoughts
• Confusion

12. Industrial Revolution
• Scale
• Technology ready for customers
• Sales and Marketing starts ramping
• Internal Challenges
– Job function confusion (mix of newer v/s older employees)
– Communications
• Hallway conversations don’t work
• Processes (unfortunately) needed
– Fallout
• People dissatisfaction
• Inability to scale
• Some don’t make it thru transition

13. Deliverance
• Customer interaction starts
– Initially Skepticism
– Goes to “piddly stuff”
– Some more selling and it becomes “maybe”
– If persistence, the customer “converts”

14. Personal goals (fill in)
• Value Creation in terms of dollars and
time
• Global/National/Niche company
• Create a paradigm shift?
• Company’s DNA will reflect this vision