Our culture monitoring shows that small business is the new black. We see three key reasons this sector so hot: We still have a corporate and ethics hangover from the 2000s, happiness is “in," and technology has changed the business landscape.
Scott Harrand outlines a 5-week schedule and plan for developing a campaign. In week 1, he will design a logo and develop the overall campaign idea. Weeks 2-3 involve planning campaign products and designing posters. Weeks 4-5 are dedicated to completing 5 campaign posters, with the goal of finishing each poster in 1-2 days. Computer programs like Photoshop and resources found online will aid the work. Contingency time is built into the schedule.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document discusses reasons why startups fail and provides guidance on building a sustainable business. It outlines two major factors that contribute to startup failure: mindset and process. For mindset, it identifies attitudes like seeking money before value and lack of focus. For process, it emphasizes the importance of clearly defining the business purpose, vision, values and brand identity. It also stresses having the right people, developing a unique and useful product, and establishing a strong business model with a clear target customer and revenue strategy. Finally, it discusses funding options and highlights the "7Cs of credit" banks consider when evaluating loans.
Scott Harrand outlines a 5-week schedule and plan for developing a campaign. In week 1, he will design a logo and develop the overall campaign idea. Weeks 2-3 involve planning campaign products and designing posters. Weeks 4-5 are dedicated to completing 5 campaign posters, with the goal of finishing each poster in 1-2 days. Computer programs like Photoshop and resources found online will aid the work. Contingency time is built into the schedule.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document discusses reasons why startups fail and provides guidance on building a sustainable business. It outlines two major factors that contribute to startup failure: mindset and process. For mindset, it identifies attitudes like seeking money before value and lack of focus. For process, it emphasizes the importance of clearly defining the business purpose, vision, values and brand identity. It also stresses having the right people, developing a unique and useful product, and establishing a strong business model with a clear target customer and revenue strategy. Finally, it discusses funding options and highlights the "7Cs of credit" banks consider when evaluating loans.
This document summarizes the career journey of Lorraine Artur de la Villarmois from trailing spouse in Vietnam to founder of her own legal translation business. It describes how she resigned from her previous legal counsel position in 2014 and struggled to find work in Vietnam. In 2015, she started a legal translation business by registering websites and purchasing a shell company. Her business has grown over the years, with the hiring of an accountant and changing of her company secretary. The document also provides tips on creating a portable career by finding something to sell, finding clients, selling products/services, getting paid, and continuously improving. It emphasizes persistence and getting out of one's comfort zone to build an independent career.
Most people know nothing about business credit
Only a small percentage of business owners have even tried to build their business credit
Entrepreneur.com reported that 90% of business owners don’t even know what business credit is
The document discusses which social media platforms are best for B2B and B2C businesses. It identifies the top 10 social media platforms which include blogs, LinkedIn, Facebook, Twitter, YouTube, Google+, Pinterest, and location-based sites. The document provides brief descriptions of each platform's purpose and how businesses can use it for goals like brand awareness, thought leadership, sales, and customer support.
Biz2Credit, the leading online platform for small business funding, hosted its annual best small business cities 2015 webinar that examined the small business finance climate nationwide.
Crowdsource Noon Knowledge SBA Session, April 22, 2015Sandy Ratliff
Have you heard about the new way to raise money? Carl Knoblock with the Small Business Administration presented this session discussing what it is, why businesses and organizations should use it and how you can get started.
This document summarizes a website called Kandooit.com that aims to help people supplement their income by connecting those who need temporary help with people who can provide it. The site focuses on finding temporary jobs rather than permanent employment. It plans to launch locally in Cache Valley, Utah and expand to other university communities, developing mobile apps. The marketing strategy involves branding, user involvement through social media promotions and success stories, and partnering with local job services and businesses. The overall goal is for the site to become as valuable a resource as Wikipedia or Craigslist within 5 years.
There is a paradigm shift in the way businesses communicate with prospects and clients. The challenge is adapting to the change and the more rapid the shift the more dire the consequence of not adapting.
This presentation suggests the first and most critical step is adapting how we think and make decisions, changing the culture of an organization.
This document summarizes a workshop on generating revenue through social media and Facebook. It discusses generating leads and sales through creating Facebook fan pages and ads. It provides three case studies of campaigns run by agents that generated numerous customer referrals, quotes, and new clients. Metrics are provided on growth of fans, premiums written, and commissions earned over 12, 24, and 36 months of using social media campaigns. Tips are provided on targeting prospects, identifying competitors, and common mistakes to avoid.
This document discusses how to recruit and retain salespeople. It provides tips for finding the best salespeople such as using career fairs and other recruiting services. It also emphasizes the importance of coaching salespeople by understanding their motivations, creating incentivized strategies, holding practical training and weekly meetings, and sending them useful sales materials. Retaining salespeople involves making them feel valued through recognition, compensation plans based on performance, and giving them increased responsibility over time.
This webinar series from Jennifer Schaus & Associates provides information on government contracting topics. The first webinar on August 6th will cover government grants and the SBIR process, presented by Leona Charles from SPC Consulting. Future webinars will discuss simplified acquisitions, the mentor-protégé program, HUBZone certification, access to capital, and winning proposals. All webinars will be recorded and available on the company's website.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
Practical business tips for small breweriesStuart Clarke
A presentation given by James Sleight and John Twizell from PKF Geoffrey Martin & Co to members of SIBA (the Society of Independent Brewers) on the business life cycle.
Looking for ways to grow your small business WordPress Agency? Here are the slides from the 2017 Lehigh Valley WordCamp by Paul B. Taubman of http://DigitalMaestro.com
An important part of any non-profit organization’s mission is getting its message out to as many people as possible. WordPress can help make that process easier. A well-designed WordPress website can help even the smallest non-profit reach a wide audiences and help activate both supporters and volunteers.
This document promotes a social media training program run by Kyra Reed and Gretchen Fox. It summarizes their experience and success in generating over $20 million in revenue for clients through social channels. It then provides statistics on the growth of social media and importance for businesses. It outlines that the program helps businesses overcome common social media struggles by providing a five step social media system that is easy to learn and apply. Testimonials from past clients praise the program for helping content, standing out in their industries, and getting businesses off the ground.
Save Small Businesses - #TheDollarInitiative - Creative SolutionSean Patrick O'Grady
We need to take immediate action to save our small businesses from collapse. This is a creative solution that combines existing payment infrastructure, corporate sponsorship, and individuals to save the backbone of economic growth in this country.
This document summarizes the career journey of Lorraine Artur de la Villarmois from trailing spouse in Vietnam to founder of her own legal translation business. It describes how she resigned from her previous legal counsel position in 2014 and struggled to find work in Vietnam. In 2015, she started a legal translation business by registering websites and purchasing a shell company. Her business has grown over the years, with the hiring of an accountant and changing of her company secretary. The document also provides tips on creating a portable career by finding something to sell, finding clients, selling products/services, getting paid, and continuously improving. It emphasizes persistence and getting out of one's comfort zone to build an independent career.
Most people know nothing about business credit
Only a small percentage of business owners have even tried to build their business credit
Entrepreneur.com reported that 90% of business owners don’t even know what business credit is
The document discusses which social media platforms are best for B2B and B2C businesses. It identifies the top 10 social media platforms which include blogs, LinkedIn, Facebook, Twitter, YouTube, Google+, Pinterest, and location-based sites. The document provides brief descriptions of each platform's purpose and how businesses can use it for goals like brand awareness, thought leadership, sales, and customer support.
Biz2Credit, the leading online platform for small business funding, hosted its annual best small business cities 2015 webinar that examined the small business finance climate nationwide.
Crowdsource Noon Knowledge SBA Session, April 22, 2015Sandy Ratliff
Have you heard about the new way to raise money? Carl Knoblock with the Small Business Administration presented this session discussing what it is, why businesses and organizations should use it and how you can get started.
This document summarizes a website called Kandooit.com that aims to help people supplement their income by connecting those who need temporary help with people who can provide it. The site focuses on finding temporary jobs rather than permanent employment. It plans to launch locally in Cache Valley, Utah and expand to other university communities, developing mobile apps. The marketing strategy involves branding, user involvement through social media promotions and success stories, and partnering with local job services and businesses. The overall goal is for the site to become as valuable a resource as Wikipedia or Craigslist within 5 years.
There is a paradigm shift in the way businesses communicate with prospects and clients. The challenge is adapting to the change and the more rapid the shift the more dire the consequence of not adapting.
This presentation suggests the first and most critical step is adapting how we think and make decisions, changing the culture of an organization.
This document summarizes a workshop on generating revenue through social media and Facebook. It discusses generating leads and sales through creating Facebook fan pages and ads. It provides three case studies of campaigns run by agents that generated numerous customer referrals, quotes, and new clients. Metrics are provided on growth of fans, premiums written, and commissions earned over 12, 24, and 36 months of using social media campaigns. Tips are provided on targeting prospects, identifying competitors, and common mistakes to avoid.
This document discusses how to recruit and retain salespeople. It provides tips for finding the best salespeople such as using career fairs and other recruiting services. It also emphasizes the importance of coaching salespeople by understanding their motivations, creating incentivized strategies, holding practical training and weekly meetings, and sending them useful sales materials. Retaining salespeople involves making them feel valued through recognition, compensation plans based on performance, and giving them increased responsibility over time.
This webinar series from Jennifer Schaus & Associates provides information on government contracting topics. The first webinar on August 6th will cover government grants and the SBIR process, presented by Leona Charles from SPC Consulting. Future webinars will discuss simplified acquisitions, the mentor-protégé program, HUBZone certification, access to capital, and winning proposals. All webinars will be recorded and available on the company's website.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
Practical business tips for small breweriesStuart Clarke
A presentation given by James Sleight and John Twizell from PKF Geoffrey Martin & Co to members of SIBA (the Society of Independent Brewers) on the business life cycle.
Looking for ways to grow your small business WordPress Agency? Here are the slides from the 2017 Lehigh Valley WordCamp by Paul B. Taubman of http://DigitalMaestro.com
An important part of any non-profit organization’s mission is getting its message out to as many people as possible. WordPress can help make that process easier. A well-designed WordPress website can help even the smallest non-profit reach a wide audiences and help activate both supporters and volunteers.
This document promotes a social media training program run by Kyra Reed and Gretchen Fox. It summarizes their experience and success in generating over $20 million in revenue for clients through social channels. It then provides statistics on the growth of social media and importance for businesses. It outlines that the program helps businesses overcome common social media struggles by providing a five step social media system that is easy to learn and apply. Testimonials from past clients praise the program for helping content, standing out in their industries, and getting businesses off the ground.
Save Small Businesses - #TheDollarInitiative - Creative SolutionSean Patrick O'Grady
We need to take immediate action to save our small businesses from collapse. This is a creative solution that combines existing payment infrastructure, corporate sponsorship, and individuals to save the backbone of economic growth in this country.