This document outlines a marketing campaign for the Metrobank Go! Mastercard credit card. The campaign aims to increase revenue by promoting the card's rewards program which allows customers to earn points for shopping that can be redeemed for flight discounts. An email campaign will target tech-savvy Filipinos aged 18-45 offering a 30% flight discount when booking with points from the credit card. The email campaign costs significantly less than print at $650 versus $48,620 for 50,000 recipients, allowing more of the $850,000 budget to be spent on other initiatives. Metrics and a cost-benefit analysis are provided to evaluate the program.
This document outlines a marketing campaign for the Metrobank Go! Mastercard credit card. The campaign aims to increase revenue by promoting the card's rewards program which allows customers to earn points for shopping that can be redeemed for flight discounts. An email campaign will target tech-savvy Filipinos aged 18-45 offering a 30% flight discount when booking with points from the credit card. The email campaign costs significantly less than print at $650 versus $48,620 for 50,000 recipients, allowing more of the $850,000 budget to be spent on other initiatives. Metrics and a cost-benefit analysis are provided to evaluate the program.
Turning the challenge of climate change into an opportunity for long-term sustainable prosperity will require a transformation in the way we produce and consume energy – a Clean Revolution that enables us to meet the needs of the world’s population while conserving the very planet that allows us to survive.
“Let’s Save the Planet” lays out clearly the challenge we face and the steps we must take to meet it. Unlike the many reports that highlight the threat of climate change, but sadly conclude that the necessary steps to cut emissions and mitigate climate change cannot – or will not – be taken, "Let’s Save the Planet" shows the steps we need to take in the short-term are in fact relatively modest, and well within our grasp, but also that many of the actions needed bring a wealth of other benefits – improved local environments, heath, security, jobs and increased productivity, to name but a few.
Black money refers to money generated through secret, unreported activities to avoid taxes. This creates a parallel economy that runs counter to social objectives. Sources of black money include control/licensing systems, tax structures, political donations, and ineffective tax enforcement. The impacts of black money include misdirected resources, worsened income distribution, large unreported economic segments, and funds transferred abroad, as well as corruption. Estimates put the amount of black money in India at Rs. 3,54,000 crores.
London is the largest city in Britain and Europe with around 7 million people living in an area of 570 square kilometers. The history of London dates back to Roman times and the oldest part is called "The Square Mile" which is the City of London. London has hosted the Olympic Games twice before in 1908 and 1948 and will host again in 2012 from July 27th to August 12th featuring 26 sports including football at Wembley and tennis at Wimbledon.
This document outlines a marketing campaign for the Metrobank Go! Mastercard credit card. The campaign aims to increase revenue by promoting the card's rewards program which allows customers to earn points for shopping that can be redeemed for flight discounts. An email campaign will target tech-savvy Filipinos aged 18-45 offering a 30% flight discount when booking with points from the credit card. The email campaign costs significantly less than print at $650 versus $48,620 for 50,000 recipients, allowing more of the $850,000 budget to be spent on other initiatives. Metrics and a cost-benefit analysis are provided to evaluate the program.
Service-oriented product development strategies (PhD defence)essensus
This document summarizes a PhD thesis on service-oriented product development strategies. The thesis aims to provide a theoretical foundation and propose methods for manufacturing firms to design product-service systems (PSS). It establishes three perspectives on PSS design - value proposition, value creation, and business strategy. The research methodology involves a literature review and five case studies. The thesis seeks to understand how PSS differs from traditional product development, conceptualize PSS, and develop PSS in manufacturing firms.
Turning the challenge of climate change into an opportunity for long-term sustainable prosperity will require a transformation in the way we produce and consume energy – a Clean Revolution that enables us to meet the needs of the world’s population while conserving the very planet that allows us to survive.
“Let’s Save the Planet” lays out clearly the challenge we face and the steps we must take to meet it. Unlike the many reports that highlight the threat of climate change, but sadly conclude that the necessary steps to cut emissions and mitigate climate change cannot – or will not – be taken, "Let’s Save the Planet" shows the steps we need to take in the short-term are in fact relatively modest, and well within our grasp, but also that many of the actions needed bring a wealth of other benefits – improved local environments, heath, security, jobs and increased productivity, to name but a few.
Black money refers to money generated through secret, unreported activities to avoid taxes. This creates a parallel economy that runs counter to social objectives. Sources of black money include control/licensing systems, tax structures, political donations, and ineffective tax enforcement. The impacts of black money include misdirected resources, worsened income distribution, large unreported economic segments, and funds transferred abroad, as well as corruption. Estimates put the amount of black money in India at Rs. 3,54,000 crores.
London is the largest city in Britain and Europe with around 7 million people living in an area of 570 square kilometers. The history of London dates back to Roman times and the oldest part is called "The Square Mile" which is the City of London. London has hosted the Olympic Games twice before in 1908 and 1948 and will host again in 2012 from July 27th to August 12th featuring 26 sports including football at Wembley and tennis at Wimbledon.
This document outlines a marketing campaign for the Metrobank Go! Mastercard credit card. The campaign aims to increase revenue by promoting the card's rewards program which allows customers to earn points for shopping that can be redeemed for flight discounts. An email campaign will target tech-savvy Filipinos aged 18-45 offering a 30% flight discount when booking with points from the credit card. The email campaign costs significantly less than print at $650 versus $48,620 for 50,000 recipients, allowing more of the $850,000 budget to be spent on other initiatives. Metrics and a cost-benefit analysis are provided to evaluate the program.
Service-oriented product development strategies (PhD defence)essensus
This document summarizes a PhD thesis on service-oriented product development strategies. The thesis aims to provide a theoretical foundation and propose methods for manufacturing firms to design product-service systems (PSS). It establishes three perspectives on PSS design - value proposition, value creation, and business strategy. The research methodology involves a literature review and five case studies. The thesis seeks to understand how PSS differs from traditional product development, conceptualize PSS, and develop PSS in manufacturing firms.
Service-oriented product development strategies (PhD defence)
Ameerika filmireitingute süsteem
1.
2. Ratings Board of the Motion Picture
Association of America
Alates 1968
Hindab sobilikkust lastele ja noortele
Pole kohustuslik , kuid enamus kinosid
Ameerikas nõuab
Kriteeriumid: vägivald, sensuaalsus,
alastus, keel ja nartikootikumide
tarvitamine
3. Sisu lastele sobilik
„no words naughtier than preschool
bathroom euphemisms“
Enamasti lastefilmidel
The Lion King, Cars, The Polar Express, The
Sound of Music, 101 Dalmacians, Princess
Diaries jne.
4. Võib sisaldada mõningaid vandesõnu,
mõningaid vägivaldseid stseene
Shrek, Alice in Wonderland, Harry Potteri
filmid, The Incredible, Brave, The
Chronicles of Narnia jne.
5. Mõned stseenid võivad olla alla 13-
aastastele sobimatud
Veidi „üleannetumad“ kui PG-filmid,
võivad sisaldada vihjeid narkootikumide
tarvitamisele, võitlussteene jms.
The Dark Knight Rises, The Hunger
Games, Spider-Man 3, The Twilight Saga,
The Pirates of the Carribean, Skyfall, The
Hobbit
6. Alla 17-aastsed võivad vaadata koos
vanema või mõne teise täiskasvanuga
Võib sisaldada jämedaid vandesõnu,
rohkeid vägivaldseid stseene, alastust,
narkootikumide tarvitamist
The Matrix filmid, 300, Hannibal, Troy,
Scary Movie, Django Unchained, Argo,
Zero Dark Thirty
7. Blue Valentine, The Hills Have Eyes, The
Texas Chainsaw Massacre, Killer Joe
