Metrobank Go! Mastercard<br />
Group 5 Section B<br />Group Members<br />Marla Rances<br />Lawrence Kasman<br />Myra Santos<br />TeoDacanay<br />RizaLabi...
Metrobank Card Corporation<br />Member of the Metrobank group of companies<br />Partnership of 2 giants in the industry, A...
Metrobank Go! Mastercard<br />Metrobank Card’s answer to consumers who are looking for the best privileges and value-added...
OBJECTIVES<br />Business Objective<br />Increase revenue of Metrobank Card Corporation<br />Marketing Objectives<br />Bran...
TARGET AUDIENCE<br />Between 18-45 y.o. tech-savvy Filipino<br />Belongs to the B and upper C market<br />Loves to travel<...
“Buy and Fly with Go!”<br />Email marketing campaign to be launched to the 50,000 email list shared with Cebu Pacific info...
“Buy and Fly with Go!”<br />A second email will be sent immediately thanking him for participating in the promo<br />For t...
“Buy and Fly with Go!”<br />Ongoing discounts and promos, personal loans, event invitations, and other information that is...
Get a 30% Discount when you use Go! MasterCard in <br />flying to any domestic destination via Cebu Pacific.  Promo <br />...
COST<br />Email marketing campaign<br />Example:  Newsletter<br />More cost effective<br />Requires less time in preparing...
COST<br />$48,620 vs $650<br />17 days vs 6 hours<br />http://korbyimagery.com/email-marketing/cost-comparison/#ixzz0hyjuM...
COST<br />Budget – P850,000<br />With email campaign, Metrobank Card Corporation will be able to save P607,482.00<br />
METRICS<br />Source: Mailchimp<br />
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Metrobank go! mastercard

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Metrobank go! mastercard

  1. 1. Metrobank Go! Mastercard<br />
  2. 2. Group 5 Section B<br />Group Members<br />Marla Rances<br />Lawrence Kasman<br />Myra Santos<br />TeoDacanay<br />RizaLabis<br />
  3. 3. Metrobank Card Corporation<br />Member of the Metrobank group of companies<br />Partnership of 2 giants in the industry, Australia New Zealand Banking Group (ANZ) and Metropolitan Bank and Trust Company (MBTC)<br />
  4. 4. Metrobank Go! Mastercard<br />Metrobank Card’s answer to consumers who are looking for the best privileges and value-added service<br />The only credit card that effectively combines shopping and flying through the accumulation of reward points<br />A credit card which is perfect for those who love shopping and travel<br />
  5. 5. OBJECTIVES<br />Business Objective<br />Increase revenue of Metrobank Card Corporation<br />Marketing Objectives<br />Brand Awareness<br />Acquisition<br />Conversion<br />Loyalty<br />
  6. 6. TARGET AUDIENCE<br />Between 18-45 y.o. tech-savvy Filipino<br />Belongs to the B and upper C market<br />Loves to travel<br />Loves to shop online or offline<br />Spends Friday nights at the different watering holes of Metro Manila <br />Hies away to Boracay, Palawan, Bohol, Hong Kong, Singapore for a short vacation<br />
  7. 7. “Buy and Fly with Go!”<br />Email marketing campaign to be launched to the 50,000 email list shared with Cebu Pacific informing them of the latest promo<br />Promo<br />Promo to run from May 16-August 15, 2010<br />Email campaign will be launched from May 8-15, 2010<br />A 30% discount will be given upon purchase of a Cebu Pacific ticket using Metrobank Go! MC<br />Cardholder will be asked to opt-in upon availment of the promo<br />
  8. 8. “Buy and Fly with Go!”<br />A second email will be sent immediately thanking him for participating in the promo<br />For those who did not participate immediately, a follow up email will be sent using a autoresponder after two weeks from initial sending<br />Upon opting-in, the cardholder becomes a member of the Go!Go! Club wherein a newsletter will be sent monthly. The newsletter features tips on travel, wise spending, fashion, good food, etc; <br />
  9. 9. “Buy and Fly with Go!”<br />Ongoing discounts and promos, personal loans, event invitations, and other information that is useful to the cardholder<br />A parallel campaign will be launched by printing the promo mechanics just below the<br /> transaction details of the cardholder’s statement of account<br />
  10. 10. Get a 30% Discount when you use Go! MasterCard in <br />flying to any domestic destination via Cebu Pacific. Promo <br />runs from May 16-Aug. 15, 2010. For more details, please<br />log in to www.metrobankcard.com or email<br />travel@metrocard.com. You can also text to 2896 the following:<First Name> space<Surname>space<Email Address>.<br />
  11. 11. COST<br />Email marketing campaign<br />Example: Newsletter<br />More cost effective<br />Requires less time in preparing<br />For a 50,000 mailing list, a newsletter will cost $48,620 if printed while an email will cost only $650.00<br />It will take 17 days for a printed newsletter to reach its audience while it will only take 6 hours for an email<br />
  12. 12. COST<br />$48,620 vs $650<br />17 days vs 6 hours<br />http://korbyimagery.com/email-marketing/cost-comparison/#ixzz0hyjuMTI<br />Additional costs to be added to above<br />Autoresponder<br />Email Service Provider<br />
  13. 13. COST<br />Budget – P850,000<br />With email campaign, Metrobank Card Corporation will be able to save P607,482.00<br />
  14. 14. METRICS<br />Source: Mailchimp<br />

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