Demystifying Mass Emailing with Free and Open Source Software, presented by Michael Daryabeygi, Principal at Ginkgo Street Labs at AMC2014 in Detroit, MI
Presented at the 2011, Esri Developer Summit, this talk focuses on designing appropriate "experiences" for target platform - desktop, tablet or mobile, as well as how we can leverage HTML5 to do this efficiently.
Media horita de funcionalidades y secciones del inspector de Chrome que se pueden usar para exprimir los análisis SEO de nuestros proyectos.
Recursos de interés:
https://developers.google.com/web/tools/chrome-devtools/
https://searchengineland.com/chromes-devtools-seo-10-ways-use-seo-audits-266433
https://www.onely.com/blog/chrome-developer-tools-overview/
https://trafficthinktank.com/google-chrome-technical-seo/
https://codeseo.io/google-chrome-seo-without-a-plugin/
https://www.reddoor.biz/blog/chrome-developer-tools-9-hacks-for-an-seo/
http://anti-code.com/devtools-cheatsheet/
https://code.tutsplus.com/articles/chrome-dev-tools-networking-and-the-console--net-28167
Great writing isn’t enough any more. Great visual content is the key to stellar social sharing. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and visual marketing expert will show you how to make your blog posts shareable with visual marketing. Join this essential visual marketing session to bootstrap your blog to visual marketing success!
Presented at the 2011, Esri Developer Summit, this talk focuses on designing appropriate "experiences" for target platform - desktop, tablet or mobile, as well as how we can leverage HTML5 to do this efficiently.
Media horita de funcionalidades y secciones del inspector de Chrome que se pueden usar para exprimir los análisis SEO de nuestros proyectos.
Recursos de interés:
https://developers.google.com/web/tools/chrome-devtools/
https://searchengineland.com/chromes-devtools-seo-10-ways-use-seo-audits-266433
https://www.onely.com/blog/chrome-developer-tools-overview/
https://trafficthinktank.com/google-chrome-technical-seo/
https://codeseo.io/google-chrome-seo-without-a-plugin/
https://www.reddoor.biz/blog/chrome-developer-tools-9-hacks-for-an-seo/
http://anti-code.com/devtools-cheatsheet/
https://code.tutsplus.com/articles/chrome-dev-tools-networking-and-the-console--net-28167
Great writing isn’t enough any more. Great visual content is the key to stellar social sharing. In this hands-on, practical workshop, Peg Fitzpatrick, co-author of The Art of Social Media and visual marketing expert will show you how to make your blog posts shareable with visual marketing. Join this essential visual marketing session to bootstrap your blog to visual marketing success!
In today's world developing complex projects is becoming more and more challenging.
I am a strong believer that switching to Agile is the right move to help deal with these challenges, But the question is "How?"
Doing the transition too dramatically may actually create the negative effect, and in order to change many years of corporate culture and we need to focus on working with the managers to do this.
In this talk i will present based on my own experience several tips on how an architect can assist in Agile transition by influencing the relevant managers.
numeración de pagina, que comience de la segunda pagina para dejar la primera pagina en blanco para el indice, ya que no queremos que la pagina de indice tenga numeración
We run through the planning, execution and follow-up of promoting an event through pay-per-click channels (primarily AdWords).
Key takeaways:
- Use custom Landing Pages (with social proof).
- Create separate and distinct campaigns.
- Leverage remarketing in all its forms.
- Track your performance carefully.
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
In today's world developing complex projects is becoming more and more challenging.
I am a strong believer that switching to Agile is the right move to help deal with these challenges, But the question is "How?"
Doing the transition too dramatically may actually create the negative effect, and in order to change many years of corporate culture and we need to focus on working with the managers to do this.
In this talk i will present based on my own experience several tips on how an architect can assist in Agile transition by influencing the relevant managers.
numeración de pagina, que comience de la segunda pagina para dejar la primera pagina en blanco para el indice, ya que no queremos que la pagina de indice tenga numeración
We run through the planning, execution and follow-up of promoting an event through pay-per-click channels (primarily AdWords).
Key takeaways:
- Use custom Landing Pages (with social proof).
- Create separate and distinct campaigns.
- Leverage remarketing in all its forms.
- Track your performance carefully.
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Lay of the Landing Page: Building Great Marketing Campaigns on WordPressThird Wunder
Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages!
This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
PRESENTED AT WORDCAMP MONTREAL, JULY 24, 2016
By: Liesl Barrell & Mohamed Hamad
Mastering the Client Consultation - The SCOPE Strategy (WordCamp Wilmington 2...Nathan Ingram
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Exposure Ninja
Brittany Stackhouse, Web Development Manager at Exposure Ninja, discusses how small businesses can implement Mobile First Design at the Dominate 2019 conference.
News SEO: How to Take Down a Server of a Big Media WebsiteMikuláš Prokop
Elections or sports championships are among the most searched topics on Google in Slovakia. Learn about the award-winning SEO strategy that helped the news website www.sme.sk win these kinds of events in organic search for the last couple of years. This presentation was part of my appearance at SEO Zraz 2020.
There are so many shiny objects and fads in digital marketing. But it's challenging to sort through the noise and decipher what's here to stay. In the B2B world where the only rule is that everything is changing, Tina Serio of Modern Digital helps you navigate and identify the trends that are here to stay and chart your path for B2B growth.
Lunch with Spekit and SaaStr: Building a Scalable GTM Motion on a Shoestring ...saastr
Zoe Hartsfield, Head of Community @ Spekit
Jack Ryan, Sales Manager - New Partnerships @ SaaStr
Mike Wander, Partner Manager @ SaaStr
At both SaaStr and Spekit, we are small nimble teams with limited access to resources.
You have to decide how you're philosophically going to approach a problem before throwing tools at it.
This is how we at SaaStr and Spekit have developed a tangible/ scalable GTM motion around personalized outreach and social selling.
Marketo Summit 2014 - How to Take Intelligent Lead Nurturing to the Next LevelEtumos
In this presentation from the Marketo Marketing Nation Summit 2014, Marketo Champion and Etumos Founder Edward Unthank explains how to take lead nurturing to the next level using dynamic logic, personalized suggestions, challenger/champion testing, buyer stage scoring, and more.
Get Found Online By Your Target Audience: A Five Step GameplanSteven Kroll
Presentation given to the Golf Course Owners of Wisconsin during their annual luncheon and award show.
Location: Old Hickory Golf Club - Beaver Dam, WI
Similar to AMC2014 Demystifying Mass Emailing with Free and Open Source Software (20)
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
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UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
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The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. What to Expect
● Overview of Emailing
● Guidelines to Follow
● Examples with CiviCRM
● Workshop on Writing Strategic Emails
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
*
3. What is Mass Email?
A Broadcast Message
Delivered to Interested Parties
With a Call to Action
(NOT Un-Solicited SPAM)
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
4. Examples
● Newsletters
● Events
● Donations
● Mobilization
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM *?
5. Key Components
● Targeted and Appropriate
● A Hook
● Clear Messaging
● Valuable Content
● Clear Call to Action
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
*
7. CiviCRM Project
CRM = Constituent Relationship Management
http://civicrm.org
FOSS = Free(dom) Open Source Software
“Alternative terms for Free Software” - Wikipedia
http://is.gd/fossterms
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
8. CiviCRM
● Open Source License
● Truly Customizable
● Real-world Feature Set
● Built for and by Organizers
● Community of Support
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
9. List Hygiene
● Get Opt-Ins
● Respect Opt-Outs (Don't SPAM!)
● An Opt-Out link is required by law
● Run regular dedupes of your list
● Allow for easy update of your
contact's interests
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
10. Dedupe in CiviCRM
● Use integrated forms to avoid
duplicates in the first place
● Batch dedupe
● Manual Dedupe
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
12. Sign-Ups
● Ask on your homepage
● Ask on an issue site/page
● Collect more info
● Keep a low barrier to participate
● Collect in-person sign-ups
● Avoid competing channels (fb/twt)
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
13. Sign-Ups
● Wordpress Plugins
● Drupal Blocks
● Stand-alone pages
● Drupal Webform
● Gravity Forms (coming soon)
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
14. Sign-Ups
● Wordpress Plugins
● Drupal Blocks
● Stand-alone pages
● Drupal Webform
● Gravity Forms (coming soon)
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
15. Sign-Ups
● Wordpress Plugins
● Drupal Blocks
● Stand-alone pages
● Drupal Webform
● Gravity Forms (coming soon)
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
16.
17. List Management
Create Groups explicitly, or
automatically with a saved
search.
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
26. Composition
Valuable Content
To be heard through the noise, provide value to
your audience. Respect their time and they will
reward you accordingly.
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
28. Content is King
Establish a reputation
Reward their attention
Personalized
Easy to Scan
Get them to click-through
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
29. Composition
Template – Eye-Catching but simple
Device Compatible
Build your own
● zurb.com/ink
● https://www.campaignmonitor.com/resources/will
-it-work/
or use a tool
● Mail Chimp
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
30. Call to Action
The one thing you want them to do should be
obvious.
● Donate
● Sign
● Fill out a form/survey
● Register to Participate
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
31. The Hook
Subject Line Tactics
●Urgent
●Informal
●To the Point
●Sensational
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
33. Workshop
Exercise One
● Write a content outline.
● Write 5-10 One-sentence summations
of your message
● Create a Targeting (Segment) Strategy
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
34. Workshop
Exercise Two
● What is your Call to Action?
● Write 5-10 One-Sentence Calls to
Action
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
35. Workshop
Exercise 3
● Write at least 10 Subject Lines
Remember:
● Urgent
● Transparent
● Your Identity
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
36. Workshop
Final Exercise
● Score components
● Select Top 3 Messages
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
38. Thank You!
Come talk to me about Volunteer
Management!
Tweet me for a demo @ginkgoMZD
Session Resources and Demo Site:
Ginkgostreet.com/amc2014
Demystifying Mass Email with Free Software
#FOSSEMAIL #AMC2014 #CiviCRM
