2. Amaya Hills to be positioned as the best
urban city property & to be known for the
best food and beverage offerings in Kandy
Key Objectives
3. Strategies
Target
1. No:1 raking on Trip Advisor
2. 4.5-4.8/5.0 rating on Trip Advisor
3. 4.5-4.8/5.0 rating on Google
4. 4.5-4.8/5.0 rating on Facebook
5. Over 9.0 on Booking.com/ Agoda
Amaya Hills to be positioned the best in Kandy securing the highest market share
To be perceived as a group offering the best cuisine/ buffet standards and professional
service.
Moving away from selling rooms and marketing accommodation options with
experiences.
Target a higher spending domestic segment.
Develop our Food and Beverage offerings to be the best in Kandy
Launching of a Panoramic bar attracting high net worth clients
Launch of “Weddings at Hills “ first ever wedding show in Kandy to position Amaya Hills as
the best location for traditional Kandyan weddings.
Re launch of Le Garage for a younger segment
5. The Golden Crown
Hotel
Earl's Regency
Hotel
Amaya Hills
Kandy
Cinnamon Citadel Kandy
Competitors TripAdvisor Analysis
6. The Grand Kandyan Hotel
Mahaweli Reach Hotel
Competitors TripAdvisor Analysis
7. On Line Ratings
RATINGS OF WEBSITE
Amaya
Hills
Golden
Crown
Cinnamon
Citadel
Earls
Regency
Grand
Kandyan
Hotel
Maheweli
Reach
Hotel
Trip Advisor
01st of
05
01st of
06
12th of 175 01st of 04
15th of
175
19th of
175
Excellent/Ve
ry Good
76% 90% 83% 81% 81% 76%
Booking.co
m
8.1 8.8 8.5 8.3 8.7 8.1
Agoda 8.1 8.9 8.4 8.3 8.6 8
Hotels.com 7.2 8.8 8.8 8.2 8 8.2
8. Earl's Regency Hotel
#1 of 4 Hotel in TripAdvisor
Resort Activities/Facilities
• Swimming pool
• Fitness center
• Kids pool
• Spa
• Children’s playground
• Tennis
• Indoor games: Billiard/Darts/Board games
• Parking
• Shopping arcade
• Live entertainment
• Animation
• Access and room for differently abled guests
Room Category
Deluxe
Luxury
Luxury Family
Junior Suite
Luxury Suite
Mountbatten Suite
Accommodation Options
Royal Pavilion Restaurant - The All Day Dining
Kings Court Restaurant - Fine dining, fusion cuisine
Mountbatten Lounge - Snacks and spirits
Dip n’ Dive Pool Bar - Snacks and beverages
Tapp Bar (sports bar) - Snacks and spirits
Dining Options
9. The Golden Crown Hote
#1 of 6 Hotel in TripAdvisor
• Best rate guaranteed
• Highest view score
• Spacious rooms
• Most modern & comfortable facilities
• Best MICE provider
• Spa & Wellness
Resort Activities/Facilities
The Brix - All Day Dining
Long Bar - Irish style bar
Treats - Coffee shop
Lavo - Night club
Room Category
Deluxe
Deluxe Premium
Junior Suite
Premier Suite
Presidential & Crown Suite
Accommodation Options
Dining Options
10. Cinnamon Citadel Kand
#12 of 175 Hotels in Kandy
Accommodation Options
Room Category
Deluxe
Superior
Superior Grand Terrace
Superior River View
Suite
Panorama - All Day Dining
Café C- An a-la-carte restaurant, Fusion cuisine
Lounge bar
Dining Options
Main amenities
•119 guestrooms
•Daily housekeeping
•2 restaurants and bar/lounge
•Full-service spa
•Outdoor pool
•Breakfast available
•Outdoor pool
•Children's pool
•Fitness facilities
•Full-service spa
•Sauna
•Golfing nearby
•Hiking/biking trails nearby
11. Mahaweli Reach Hotel
#19 of 175 Hotels in Kandy
Accommodation Options
Room Category
Deluxe
Executive Suite
Presidential Suite
• Uyana Restaurant
• Gangula Terrace
• Dining on the Boat
• Tamarind Bar
Dining Options
Main amenities
•112 guestrooms
•Daily housekeeping
•2 restaurants and bar/lounge
•Full-service spa
•Outdoor pool
•Breakfast available
•Outdoor pool
•Fitness facilities
•Full-service spa
•400 Capacity Banquet Hall
12. Grand Kandyan
#15 of 175 Hotels in Kandy
Accommodation Options
Room Category
Standard
Deluxe
Junior Suite
Honeymoon Suite
Presidential Suite
• Tamarind - All Day
Dining
• Lemongrass – Thai
Cuisine
• Indigo – Indian
Cuisine
• Blitz Bar / lounge
• Opera (lobby cafe)
• Sky Bay – Roof Top
Pool Bar
Dining Options
Main amenities
•100 guestrooms
•Daily housekeeping
•Breakfast available
•Outdoor pool
•Fitness facilities
•Full-service spa
•3 Function Rooms
•Saloon
•Games Arcade
13. Nearby Attractions
What’s around
• Temple of the Sacred Tooth Relic
• Royal Botanical Gardens
• Kandy lake
• Embekka Devalaya
• Gadaladeniya Vihara
• Hanthana tea museum
• Geragama tea factory
What’s around
• Asgiri Maha Viharaya
• Bahirawakanda Vihara Buddha
• Royal Palace of Kandy
• Kandy Clock Tower
• Udawatta Kele Sanctuary
• Asgiriya Stadium
What’s around
• In a regional park
• Kandy Lake
• Lakeside Adventist Hospital
• Malwathu Maha Viharaya
• Udawatta Kele Sanctuary
• National Museum
Earl's Regency Hotel The Golden Crown Hotel
Cinnamon Citadel Kandy
14. Nearby Attractions
Grand Kandyan Mahaweli Reach Hotel
• Temple of the Sacred Tooth Relic
• Royal Botanical Gardens
• Embekka Devalaya
• Gadaladeniya Vihara
• Hanthana tea museum
• Geragama tea factory
• Udawatta Kele Sanctuary
• Mahaweli River
• Royal Botanical Gardens
• Explore Trekking at Hanthana
• Udawatte Kale
• Morning Cyling
• River Cruises
• Village Tour
• Traditional Drum Making
• Tea Tour
15. SWOT Analysis of Earl’s Regency
• STREGNTHES
134 rooms with 7 room types
Certain rooms with Jacuzzi facility
Hotel has 3 F&B outlets
Holding 4 Event venues
One event can hold 550pax
Hotel has children's playground and pool
Attractive uniforms
• WEAKNESSES
Standard category does not have the lift/ far
away from the reception/ no view
Main restaurant sells for banquet functions,
inconvenience for the in-house guests
Main block rooms will get disturbance from the
events noise disturbance
• OPPORTUNITIES
Great location
Best view for the rooms
Bar lounge has enough space
Enough space for activities
Well-equipped gym and spa
Established name in Kandy
More room categories
• THREATS
New competitors in the market interims of
rooms
7.1Km from the Kandy town
More competitors for F&B promotions
16. SWOT Analysis of The Golden
Crown
• STREGNTHES
Capacity of 1000pax ballroom & 2 ballrooms
with 300pax capacity
Having a presidential suite
Suites and luxury rooms
Sky lounge bar
Close to Kandy town
• WEAKNESSES
Small pool
Banquets halls are not soundproof
Some rooms has road view and sound
disturbance
• OPPORTUNITIES
Rooms and hotel has disable facility
Photo locations
Updated and modern banquet halls
• THREATS
Less rooms with the competitors
Blackout rooms
Main restaurant use for wedding functions
17. SWOT Analysis of Cinnamon
Citadel
• STREGNTHES
Popular for local market
119 room inventory with 5 room types
Garden space for events of 150 pax
Lounge bar & Ala Carte restaurant
Recognized brand
• WEAKNESSES
One ballroom
No disable access for rooms and other area
Old product specifically interims of rooms when
it rains there are water leakages
No ball room for events
• OPPORTUNITIES
Having a best view
Historical value for the hotel
• THREATS
Competitors in the market for the rooms
Not close to the city, unless the guest try to find
with name
Ending up in hotels close to Kandy since guests
are not able to find
18. SWOT Analysis of Mahaweli
Reach
• STREGNTHES
• Inventory of 112 rooms
• Spacious rooms
• Fully equipped Presidential suite
• Hotel consist of 2 Restaurants and 1 bars
• All Day Dining capacity of 220 Pax
• One Meeting room
• 2 indoor event locations and 1 outdoor event
locations
• Separate buffet area for the banquet hall
• One event can hold of 350 Pax
• WEAKNESSES
• Less number of room categories available
• Manual practices in FO functions
• Some of the rooms are facing the nearby slum
• Restaurant sells for banquet
functions, inconvenience for the in-house
guests
• Complains from the inhouse guests because of
the events noise disturbance
• Disturbers from the animals to the restaurant
guests
• Only focus on outdoor catering and delivery
• OPPORTUNITIES
• Famous for its historical value
• Nestled beside the
beautiful Mahaweli River
• THREATS
• Disturbances from the nearby
village
• New competitors in the market
for rooms & F&B
19. SWOT Analysis of Grand Kandyan
• STRENGTHES
• Having a presidential suites & honeymoon suitesFriendly
front desk staff
• Amazing view
• Hotel consist of 3 Restaurants and 3 bars and lounge
• All Day Dining capacity of 300 Pax
• 2 Specialty restaurants
• One Meeting room
• 4 indoor event locations and 1 outdoor roof top event
locations
• One event can hold of 1100 Pax
• WEAKNESSES
• Having a presidential suites &
honeymoon suites
• Friendly front desk staff
• Amazing view
• Banquet halls are not soundproof
• No outdoor garden location
• OPPORTUNITIES
• Situated near Kandy City
• A great photo location
• THREATS
• Competitors in the market for the
rooms & F&B
• Poor service standards
21. Upgraded Rooms
DELUXE ROOM
A perfect abode in the hills, not solely limited to
rest and relaxation but also for spending quiet
moments with family, the Deluxe Rooms offer
every imaginable comfort. Tastefully adorned
with Kandyan architectural elements and soothing
hues of the outdoors, each room embodies a
sense of tranquility, here at one of the
picturesque resorts in Kandy.
PREMIUM DELUXE ROOM
When in search of hotels in Sri Lanka, Kandy
and its charming surroundings provide a
wealth of such retreats. Amaya Hills with its
superior accommodation and facilities is a
popular choice. With a fine spread of
contemporary comforts and traditional local
styles, the homely ambience of our Premium
Deluxe Rooms is sure to provide you with a
memorable escape in the hills of Kandy.
JUNIOR MOUNTAIN VIEW SUITES
Come, set foot within refined luxury, where
modern living meets a rich cultural influence.
The Junior Mountain view Suites located in
one of Kandy’s best hotels offers a master
bedroom and a private lounge with elaborate
local décor. Delight in glorious views of the
countryside from morn, before toasting the
night away with your favorite wine in hand.
FAMILY MOUNTAIN VIEW SUITES
The epitome of nobility and grandeur; the Family Mountain view
Suites is ideally suited for those of you who value rich indulgences.
The Family Mountain view Suites is equipped with two well-
furnished bedrooms and signature bath amenities in a stylish
modern bathroom.
22. Arrival Experiences
Wild Flowers Bouquet
Lighting the Oil Lamp (For VIP)
Children - Flower Crown (For Girls)
Jack Tree Leave Crown (For Boys)
Flower Bouquet (For Honeymooners)
Welcome Drinks ( Hot & Cold )
Eg : ( Hot - Pineapple, Orange & Mango Rasam)
Categorized welcome amenities with personalized welcome note
Room amenities for occasions with a card (honeymoon, birthdays, anniversary..etc)
Turndown amenities with good night note
25. Activate the pool bar operation
Happy hour promotion
Special BBQ promotion during the weekends
Implement bar snack menu
Serving complimentary refresher twice a day. (Jello shot, lemon mint
shooter, ice popsicles, fruit skewers…etc)
Pool Activation
26. Breakfast Lunch Dinner
Amaya Hills 2100 2800 3200
Earl's Regency 2200 2750 3250
Golden Crown 2000 2500 3000
Cinnamon Citadel 1800 2400 2900
Food & Beverage Strategy
Competitor buffet price comparison
New Implementations
New Restaurant/Bar concepts
New buffet counters
Attractive buffet guideline
New service standards and equipment
New a la carte menus
New beverage list
New room service menu
F&B events & promotions
Wedding menus
27. Food & Beverage Strategy
Segments Leisure Local Business Families
Age Range 45 - 65 18 - 65 35 - 50
Gender Male or Female Male or Female Male or Female
Income High Mid High
Occasion(s) Vacation, Holidays, Traveling
Company outing, Day
outing, Celebrations
Holidays, Anniversary, Birthday
Group / Sizes 1 - 4 10 – 80 1 - 6
Meal Periods Lunch / Afternoon Tea / Dinner Lunch / Dinner
Lunch / Afternoon Tea / Dinner / Post
Dinner
Type of experience they
are most interested in
They love a holistic story, brought to life
through the details Transportive, exciting,
unexpected
Activities, Food Pool activities, Family dinners
Who do they prefer to
spend time with
Significant other or close group of friends
Friends, family and
colleagues
Significant other or close group of friends
Preferred restaurant
ambience
Fun, immersive, fully sensory
Fun, immersive, fully
sensory
Fun, immersive, fully sensory
Preferred type of food
and beverage
Authentic but open to re imaginations to
experience creativity
Sri Lankan traditional
cuisine
Authentic but open to re imaginations to
experience creativity
Demographics
Needs
&
Attitudes
TARGET GUESTS
28. Food & Beverage Addition
Adjacent to the front desk, Sangraha has been designed as a
welcoming space where guests will want to linger and spend time,
rather than merely pass through. This ‘living space’ provides flexibility
for guests to work, relax and socialize, a spacious area where guests
can enjoy a refreshing cocktail upon arrival, complete their check in or
enjoy a leisurely afternoon tea.
Bold artwork on a feature wall helps to demarcate the front desk and
Sangraha, while keeping access smooth and seamless between both
areas.
By day, it has the feel of an efficient Tea-shop, offering
pastries, afternoon tea and a range of locally inspired light dishes.
Come evening, the space feels more like a bar, serving classic cocktails
and a well-curated selection of wines by the glass.
Sangraha
29. Grab & Go Counter Inspiration
Quality Tea; a variety of classic, premium Ceylon
teas; a selection of house-infused iced teas;
skillfully prepared
classic cocktails; a selection of draft beers; and a
good
selection of wines by the glass.
Signature drinks
- House-infused iced teas
- Beer of the month
- Martini, Manhattan, Negroni, Whiskey Sour
and Gin Fizz cocktails
Bar design
- A bar counter with counter space for a deli
spread, and at the back, a
display of bottled alcohol (hidden during the
day). During the day, tea boxes are on display.
Key equipment
- An afternoon-tea display; a signature tea set;
modern tea-display
boxes; a cocktail unit; and a reach-in
refrigerator.
30. Dumbara View
Perched at the top floor of the resort, Hills bar is a high
energy rooftop bar that provides unparalleled views of
the mountain range. Serving the best cocktails, draught
beers coupled with amazing shared bar snacks and
comfort foods.
During the day Dumbara View has a relaxed and cozy
vibe where guests can sip on amazing summer cocktails
inspired by the Sri Lankan spices and landscapes.
The outdoor area provides guests with casual seating
options and
panoramic views. Couches and communal seats provide
a residential Feel.
Come night, bar transforms into an upbeat bar with
bartenders concocting some of the best cocktails that
complement the food along with fresh draught beers to
escape the heat and feel the beat.
31. Coming Up…!!
Day out package
Welcome Drinks
Aqua Fitness Activities
Buffet Lunch at Rasawasala
Afternoon Tea at Pool deck
Complimentary changing room for group
of 15-25. Only on week days.
At LKR 3,200 per person
Sunday Brunch
At LKR 3,100 per person
Tipsy Brunch
At LKR 4,600 per person including local
beer & house wine
Bubbly Brunch
At LKR 5,300 per person including
sparkling wine
32. Coming Up…!!
Every Friday at Rasawasala 7:00pm to 10:30pm
Entertainment – Calypso band performance
Price – 3,200LKR per person
Sri-Indian Food Feast
Two great nations. One amazing menu
Drop in to Rasawasala and enjoy the finest selection of Sri Lankan and Indian cuisines. From the
delicious tandoori specialties of Northern India such as chicken tikka masala to local favorite like
kottu. You will find our menu embraces the best of both nations. So come, double the pleasure in
one great meal.
Theme Nights
Asian Street Food Market
Savor South East Asian Street Delights- without the sun burn.
Lay down your bamboo hats and stir up your taste-buds. The finest hawker-style food from the region awaits you
at Rasawasala. Tuck in to sizzling chines lobster, Singaporean chili crab, Thai Phat Ka Paro Kai, Indonesian Ayam
Bakar, Balinese Seafood Satay, Malaysian Prawn Sambal and usual delights like Laksa, Som Tam and Gado-Gado
all without breaking a sweat.
First Saturday of the month 7pm to 22:30pm
33. Revenue Generating Events
PONGAL DINNER
VALENTINE DINNER
BRADBY FIESTA
MONTHLY POOL PARTIES
HALLOWEEN NIGHT
TAPAS & SANGRIA
MUSSELS OVER BEER
34. Weddings & Events
• Sri Lankan warm welcoming experience.
• Personal event manager to coordinate wedding experience
• Complimentary room for bride and groom on the wedding night with
Dinner & breakfast on following day (weddings over 150 persons only)
• Complimentary changing room (wedding over 150 persons only)
• Bottle of champagne and chocolate covered strawberries (wedding over
150 persons only)
• Menu tasting for up to four guests and a consultation with our culinary
team (wedding over 150 persons only)
• Menu Start from LKR 4,000 per person
Special
Wedding Offers
36. EMPLOYEES ENGAGEMENT
Upgrading the cafeteria facilities and food quality/varieties
Introducing a training room and conducting trainings
Painting and upgrading the staff changing/resting rooms
Paining and upgrading the staff accommodation and facilities to improve quality of
living
Monthly activates for employees
Introducing welcome pack for new hires
Introducing proper guideline for proper selection process for new hiring
Activate and monitor staff welfare committee and its activities
Empowering open door policy for better communication with staff and the
management
Empower employees to take action for problem solving with first point of contact
to improve customer satisfaction
Conducting monthly general session to communicate and update all staffs
Implementing monthly event as “Coffee with GM” to listen to staff and their
concerns
Prioritizing daily standup meetings for all departments
37. TRAININGS
Grooming Standards
Effective Communication
Sequence Of Service
Types Of Services
Handling Reservations
Telephone Etiquettes
Hotel Product Knowledge
Food Menu Knowledge
Beverage List Knowledge
Wine List Knowledge
Suggestive Upselling
Basic Food Safety And Hygiene (HACCP)
Control Of Breakage
Welcome & Bid Farewell Standard
Call Standard
Allocating Guest Room Standard
Walk-in Guest Check-in Standard
Room Reservation Standard
Guest Check-in with a Reservation Standard
Group Check-in Standard
Guest Escorting Standard
Guest Check-Out Standard
Up selling Standard
F&B ROOMS
