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- 2. POWERED BY TWEET US USING THE HASHTAG #AMAFESTUK19
- 3. Paulina Masson paulina@shopkeeper.com SHOPKEEPER Amazon Product Pricing Strategies http://www.slideshare.net/PaulinaMasson1
- 10. Free Shipping
- 11. Amazon Free Shipping USA $25 USD Canada $35 CAD Mexico $599 MXN UK £20 GBP Germany €29 EUR France €25 EUR Italy €29 EUR Spain €29 EUR Japan ￥2000 JPY Australia $49 AUD
- 12. if current price is $21-24, then change to $25+
- 13. Price Endings
- 16. Price Perceived as Extra Profit Extra Profit a year, if selling 10 a day $29.98 $29 98 cents $3577.00 $29.99 $29 99 cents $3613.50 $29.27 $29 27 cents $985.50 $29.65 $29 65 cents $2372.50
- 17. Does the Research Lazy to Research Looks for Deals Gets Bored Looking for Deals Compares Prices Compares Prices Minimally Buys slowly, with a lot of thought Buys quickly Methodical Spontaneous
- 22. Your own Financial Limits
- 24. $40
- 25. Maximum Price
- 28. Paulina Masson paulina@shopkeeper.com SHOPKEEPER Amazon Product Pricing Strategies http://www.slideshare.net/PaulinaMasson1
- 29. Anthony Famularo @AmazonSellerLaw AMAZON SELLERS LAWYER Private Label Brand Protection
- 30. Private Label Brand Protection Fighting Infringement, Counterfeiters, & Unauthorized Sellers
- 31. E-Commerce & Infringement Issues ⮚ Unauthorized Sellers ⮚ Counterfeiters ⮚ General Infringement ○ Trademark / Trade Dress ○ Copyright ○ Patent
- 33. Private Label Brand Protection Trademarks / Trade Dress
- 34. Private Label Brand Protection ⮚ Design Patent ⮚ Utility Patent
- 35. Private Label Brand Protection
- 36. Private Label Brand Protection - Procedure ⮚ Identify Hijackers ⮚ Give Hijacker Ability to Amicably Stop Selling, a/k/a Cease & Desist ⮚ Provide a Deadline ⮚ Report Infringement ⮚ Try to ID People Behind Account
- 37. The Nicest C&D Letter in the World
- 38. Fighting Hijackers, Infringers, and Unauthorized Sellers Suspensions = Immediate & Extreme Eviction ⮚ Locked Out of Store ⮚ Hold Inventory ⮚ Hold Money ⮚ Amazon Storage Fees ⮚ Amazon Loan Payments
- 41. Beating Common Trademark Defenses: First Sale Doctrine &“Material Difference” ⮚ Lack of Manufacturer Warranty & Quality Controls ⮚ Product Recall ⮚ Exclusive Packaging ⮚ Copyright Protectable Product Add-Ons
- 42. Amazon’s “New” Patent Evaluation Program ⮚ Utility Patent Exclusive ⮚ Invitation Only Program ⮚ Third Party Evaluator ⮚ $4000.00 ⮚ Loser Pays ⮚ Improvement
- 43. Copyright Issues ⮚ DMCA Provisions ⮚ Amazon Acts Quickly ⮚ Must Register to Sue ⮚ Content Removal v. Suspension
- 44. Litigation: Further Action Against Infringers ⮚ Litigation ⮚ John Doe (1-100) ⮚ Subpoena – Information from the Platform ⮚ TRO / Preliminary Injunctions ⮚ Cost Benefit Analysis - Damages
- 45. Recap: ⮚ Protect your Brand and IP on Ecommerce Platforms ⮚ Monitor Platform(s) to Identify Issues ⮚ Identify Hijackers ⮚ Try to Amicably Resolve ⮚ Report to the Platform ⮚ Report to the Courts
- 46. Questions / Comments / Concerns Email: Anthony@AmazonSellersLawyer. com Website: AmazonSellersLawyer.com Telephone:
- 47. Anthony Famularo @AmazonSellerLaw AMAZON SELLERS LAWYER Private Label Brand Protection
- 48. POWERED BY TIME FOR A BREAK WE’LL BE BACK AT 11.10AM #AMAFESTUK19
- 49. POWERED BY WANT TO SPONSOR OUR NEXT CONFERENCE THIS OCTOBER? EMAIL PS@ONLINESELLERUK.COM TO FIND OUT MORE #AMAFESTUK19
- 50. POWERED BY WE’RE ON THE LOOKOUT FOR PEOPLE TO SPEAK AT OUR NEXT CONFERENCE IN OCTOBER. REGISTER YOUR INTEREST http://bit.ly/pitchforamafest #AMAFESTUK19