This document discusses strategies for private label brand protection on Amazon. It outlines issues like unauthorized sellers, counterfeiters, and intellectual property infringement. It then describes tools and procedures for protecting trademarks, trade dress, patents, and copyrights. These include identifying hijackers, issuing cease and desist letters, reporting infringement to Amazon, and considering litigation if needed. Specific defenses, Amazon's patent program, and DMCA provisions are also covered. The presentation aims to help brands protect their intellectual property on e-commerce platforms like Amazon.