The 5 Essential Stories Fundraisers Should Be Sharing on Social Media Kalynn Amadio Ikalynn, Inc. Fundraising through social media is becoming more common because people feel good about giving, and giving online is easy. Story is the heart of your message and social media really values stories. What stories resonate with donors? There are 5 essential stories fundraising professionals and non-profits should be sharing on social media to drive engagement and grow the donor base. get these 5 stories right and you will strengthen donor relationships, create emotional connections that keep current supporters engaged and prospective supporters wanting to learn more about your cause. LEARNING OBJECTIVES/TAKEAWAYS: • Identify and understand the 5 essential stories to share • Identify 5 powerful ways to share these stories • How to make your fundraising efforts more social to improve social media ROI (return on investment)