This document provides an overview of the C.T.Co Alumni Community case study. It discusses the history and theory behind alumni communities, provides an overview of the C.T.Co alumni community including statistics and event information. The agenda also details an alumni community event that was held on September 29, 2017, including the invitation process, participants from different countries, and post-event aftermath like feedback and recruiting results.

1. C.T.Co Alumni Community
(case study)
Vladislavs Punculs
HR Communication Specialist
15.06.2017

2. AGENDA
1. History & theory
2. C.T.Co alumni community overview
3. Statistics
4. C.T.Co alumni community event
5. Event aftermath
6. Video

3. Alumni
History & Theory
“Alumnus” a former student, and commonly a graduate, of a school, college, or university.
*An alumnus can also be a former member, employee, contributor, or inmate, as well as a
former student (2010, MW Dict.).

4. History & Theory
“Alumni” term (former student)
Early corporate alumni associations (similar to
university organizations)
Large-scale factors that affected development of
alumni organizations
Benefits for alumni
Benefits for companies

5. C.T.Co* Alumni
Community
*first Latvian IT Company that started it’s own Alumni Community

6. Alumni Community Overview
The idea
How we do it
Requirements to become an Alumni
Alumni gifts
Communication with Alumni
Community Newsletter, e-mail, phone
calls, social media
What we can offer

7. Alumni Community Event
29.09.2017

8. Event Overview
Invitation process
Yes/No statistics
Agenda
Participants
Countries (Spain, Estonia, Ireland, Switzerland)
Food & Entertainment program

9. Event statistics
273 members in invitation list
largest article in budget – snacks & drinks
agenda
34%
12%
10%
44%
Attending Not Coming Maybe Did not reach
273In the list

10. Event Aftermath
“Thank you” e-mail
Photo gallery
Feedback survey (50% of attendees participated
and gave us 4.5 stars out of 5)
Recruiting activities & rehires
Minimal budget
Video

11. THANK YOU!
Q&A