Example of Altair Customer Intelligence\'s Customer Profile

1. ALTAIR CUSTOMER PROFILE
Example
Prepared for company ABC

2. Waterfall Report
GeoFootprint Consumer Universe Count: 37,962,680
Total Client Count: 108,958
Unique Client Count: 80,881
Unique CASS Success Count: 76,009
Unique CASS Success Count By GeoFootprint: 75,392
Unique Appended Count: 51,876
Match Rate: 68.81%
Matching to Demographics: A waterfall report in this context is a summary of what occurs with customer records as they go through the
enhancement process (match and append demographics from our multi-source data files). Only matched records can be included in the
profiling. For this project, we loaded a random representative subset of customer records in our pre-process match routines and succeeded in
matching-and-appending demographics to a statistically significant amount of records, producing strong statistical reliability within the profile.
Sample Comparison: The defined universe is based on a GeoFootprint, dynamically created from your customer base. This GeoFootprint is
based on statistically significant SCF's.
Interpreting the Report: In the following charts Green Bars are a Go and indicate significant over-penetration of customers (index values >
“ ”
115). Yellow bars are Cautionary as they represent slight over-penetration (index values 85-115) yet may be very important predictors when
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they are combined with other demographics. Red bars are a Stop (index values <85) as they represent areas of under-penetration within the
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market and do not discriminate customer characteristics from a Consumer Universe .

3. Targeted Heat Map
Report
Distribution:
This map depicts the
geographical representation
of your customers based on
their geo-footprint provided
in the processed file.

4. Region
East North Central: IL, IN, OH, MI, & WI
East South Central: AL, KY, MS, & TN
Middle Atlantic: NJ, NY, & PA
Mountain: AZ, CO, ID, MT, NV, NM, UT, & WY New
England: CT, ME, MA, NH, RI, & VT
Pacific: AK, CA, HI, OR, & WA
South Atlantic: DE, FL, GA, MD, NC, SC, VA, DC, & WV
West North Central: IA, KS, MN, MO, NE, ND, & SD West
South Central: AR, LA, OK, & TX

5. Age Description

6. Household Type

7. Gender

8. Marital Status

9. Ethnicity

10. Household Income

11. Wealth Rating

12. Level of Education

13. Presence of Children

14. Number of Children
(When Present)

15. Presence of Teens
(13-18)

16. Length of Residence

17. Homeowner Status

18. Dwelling Type

19. Assessed Median
Home Value

20. Mail Responder

21. Donor Behavior

22. Interests

23. Buyer Behavior