The Alpine Lakes Tour is a popular stand up paddle event with 8 stages all year round accross the Alps. It most popular one is the GlaGla Race in January with 700 participants expected in 2019.

1. One experience, strong values.
The Alpine Lakes Tour is a SUP event which started 6 years ago and has
become one of the largest with a minium of 150 competitors on each
stage.(*)
The Alpine Lakes Tour is a competition mixing top level athletes and
casual riders.
Its popularity is not waning : an average increase of 40% per stage
L’Alpine Lakes Tour is a 1% for the planet member.
Chanaz - Savoie
Except for the BAT RACE (capacity limited to 50 competitors) and for the Very Flat Race located in natural reserve.

2. A few Alpine Lakes Tour figures
- a total of 53 stages since 2013
- 18 nationalities represented in 2018.
- 1215 participants in 2018
- A global media coverage
- 8 TV reports in 2018 in 3 different
countries
-> A nice SUP event !

3. A persistent event (races all year round)
A qualitative event and a strong commitment
Participants concerned about preserving the
environment and real fair play.
“We have an extraordinary opportunity to make profound
new emotional connections with customers. The unchanging
emotional repertoire of human beings, our shared heritage,
ensures that the world of tomorrow will be basically as
familiar to us as the world of yesterday.” (Kevin Roberts)
--> An Event to enable your brand to
become a “Lovemark”

4. In the middle of winter in the Alps covered
with snow, gathering hundreds of paddlers from
all over Europe (from the Baltic see to Romania)
and beyong : Israël, South Africa and Hawaï !)
-> Focus GlaGla Race
“The humble GlaGla has become something of a stand up
paddling phenomenon. Held in a quiet corner of France in
the freezing cold depths of winter, this amazing race has
officially become one of the biggest in the world after a
record 494 paddlers signed up for the 2018 adventure.”
(SUPRACER - http://www.supracer.com/glagla/ )

5. A steady growth.
A total of 1215
participants in
2018.
2013 2014 2015 2016 2017 2018

6. SurfSession HS
“To set the lake on
fire”

7. Facebook : 7500 fans (Alpine Lakes Tour) /
1100 (Annecy Stand Up Paddle Club)
Instagram : 1656 followers
Facebook Live : 33000 viewers /GlaGla Race
Twitter : 820 followers

8. Media spin-off :
Get Up Sup Mag, SUP MAG, SUP Racer, Adrénaline,
Montagne TV, TGV Mag, Le Figaro, France Bleu Pays
de Savoie, Dauphiné Libéré, TF1, France 2, France
3, Canal +, France info, Télé Suisse Romande, ARD,
TV 8 Mont-Blanc, Canal 9 TV, Stand up Magazin, 20
minutes, Sup Passion, Melty, Le Dauphiné Libéré,
Sup Rider, Sup Journal, Actu Montagne, Canal +,
NRJ, RCF, R Les Arcs, RTL2.
A wide media coverage.

9. Communication material.
Offline :
Buoys, flags, posters, flyers, kakemonos, T-shirts,
bibs, cups, other goodies.
Online : Photos, videos, facebook, Instagram,...

11. Value you brand by joigning a
popular event and an active
community !
Let’s be partners !
Contact : Benoît Mouren
benoit@alpinelakestour.com
tel : +336 85 85 6006