LifeSports collaborated with Philippine Airlines, Smart Buddy, Reebok, Speedo, Negros Navigation, MacGraphics Carranz (Carranz Outdoor), Rudy Project, David's Salon, Viva Natural Mineral Water, Triathlon Association of the Philippines, Mabini Municipality, Mayor Sandoval, and Print / Radio / TV Partners to successfully promote Planet Dive Resort in Anilao, Mabini, Batangas last July 20, 2000! Triathletes from Luzon, Visayas, and Mindanao competed in and had a blast in the 1.5-Kilometer Swim, 40-K Bike, and 10-K Run Triathlon Race!

2. 1.5-K Swim
40-K Bike
10-K Run
Challenge l Collaboration
“One of RP’s Best Olympic
Distance Triathlon Races!”
– Racers, Media, Sponsors, Patrons

3. P2.5M MEDIA Partnerships
P1.2M Cash & Ex Deal
CORPORATE Partnerships
Activation l Support
“One of RP’s Best Olympic
Distance Triathlon Races!”
– Racers, Media, Sponsors, Patrons

4. “One of RP’s Best Olympic
Distance Triathlon Races!”
– Racers, Media, Sponsors, Patrons
For &
Strategic l Tactical

5. July 20, 2000
Anilao, Mabini, Batangas
Logistics l Mobilization
“One of RP’s Best Olympic
Distance Triathlon Races!”
– Racers, Media, Sponsors, Patrons

6. PLATINUM l OFFICIAL Partners

7. GOLD l Major Partners

8. Official Billboard Partner
SILVER l Logistics Partners

9. TV News l Feature

10. RADIO Plugging

11. Plugging l Live Coverage

12. PRESS Release: Pre- l Post-Race

13. VENUE: Free l Discounted

14. LOGISTICS l Mobilization

15. Courtesy of
Hon. Mayor Sandoval,
Mabini Batangas
PRIZES l Elite Male & Female Champions

16. PRIZES l Elite and Top 3 Age-Group Winners

17. PRIZES l Elite and Top 3 Age-Group Winners

18. Launched, activated, and leveraged
as an Ideal Resort not only for Aqua Sports but
Endurance and Off-Road Multi-Sports as well!
Accomplished Goals

19. Helped promote Anilao as an Aqua Sports haven
and Mabini, Batangas as an Ideal Venue for Multi-
Sports Training/Racing
Promoted Triathlon as the newest addition to the
Olympic Games (2000 Sydney Olympics) and
supported the Philippines’ Triathlon Grassroots
Development
Accomplished Goals

20. Provided a “free” Avenue for the Newbie, Budding,
and Seasoned Triathletes to test their mettle and
set the benchmark higher.
Sent Ms. Nancy Pajarillo and Mr. George Vilog
to Singapore to compete in the
2000 Singapore International Triathlon!
Accomplished Goals

21. Acknowledged the Best Male & Female
Batangueño Triathletes and the Oldest & Youngest
Batangueño Participants!
Aligned the Major Partners’ Marketing Objectives
with the Event’s extensive Mileage – Tri-Media,
Onsite, and Non-Traditional Branding
Opportunities!
Accomplished Goals

22. 1.5K Swim
40K Bike
10K Run
July 20, 2000 l Anilao, Mabini, Batangas
OOH ADVERTISING l
Guadalupe (Pre-Race)

23. MS. NANCY PAJARILLO
& MR. GEORGE VILOG:
Congratulations and
Good Luck at the
OOH ADVERTISING l
Guadalupe (Post-Race)

24. Grace C. Peji
Race & Marketing Director
+63 2 l 400 l 8958
+63 46 l 513 l 5246
+63 917 l 839 l 5254
propelyourbrands@gmail.com
gracepeji.lifesports@yahoo.com
THANK
YOU!