The document outlines a project for Airways Global focused on developing a pricing objective and strategy. It emphasizes the importance of understanding the competitive environment and the attitudes of frequent flyer program members, alongside the need for a structured PowerPoint presentation of at least ten slides. The presentation must justify the proposed pricing strategy with examples and reasoning, and proper APA citations are required for all sources used.

1. AirWays Global Pricing Objectives and Pricing StrategyPromote a positive company portrayal to current and prospective clients, investors and employees.The understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

2. Pricing Objectives Include:Locate prospective clients and make them new clients.

3. Satisfy and keep the current clients that the company already has.

4. Win back past clients which may have gone to other companies.

5. Keep the costs of marketing and client service low and make sure that they are cost productive.“To the ensure optimal customer satisfaction by providing friendly and relevant flying products, prices and service, in a smart and safe environment for all passengers in the airlines industry, and regain lost customers trust in a competent manner through training, evaluation, and attitudinal awareness, within the two years”

6. Pricing StrategiesA Customer Service Satisfaction Survey should be incorporated to ensure best results

7. Customer Service Representative (CSR)Receives callReceives EmailCSR warmly greets customer, asks for the customer’s name, as well as how they may help the customerCSR listens to customerCSR determines best flight options and informs customerCSR suggests flight schedule, price, comfort level & requests feedback from customerCSR completes transactionCSR receives cash, check, credit card or other paymentCSR gives customer receipt and flight confirmation details including all safety, security, baggage details & informationCSR asks if they can help furtherCSR warmly thanks customer and wishes them a good dayWhile the customer checks in for the flight, then goes through the terminal at the airport as well as the gates and security checks, the airlines’ CSR’s should always be friendly, knowledgeable and efficient as well. This will help to ensure that when the customer reflects back upon its interaction with the airline, that they would have positive thoughts regarding the choice they madePost purchase behavior follow up is something that should take place as the passengers leave the plane, as well as through email, phone calls, direct mailing and other campaigns, surveys and questionnaires. It may also be wise to have customer satisfaction survey available on the flights as well because the passenger usually has a lot of extra time and could probably be more likely to fill out the survey then rather than when they are busy after their flight

8. Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:The case studyThe understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

9. Meet the new Director of Airways’ Customer Service Support Team: (insert mirrors on faces) You are our new Director… Our customer support service team plans with the mindset that it is our customers that control Airways' direction!”

10. Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:The case studyThe understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

11. Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:The case studyThe understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.

12. Pricing Objective and Strategy for AirWays Globalbased on the information gathered from the following:The case studyThe understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.

13. Assignment 2 Grading CriteriaMaximum PointsCreated a Microsoft PowerPoint presentation by compiling Final Project works completed in the first five weeks.20Proposed a pricing strategy that AirWays should follow.10Explained why AirWays should follow your pricing strategy. Justified your pricing strategy using appropriate examples and reasoning. 10Correctly described the information on each slide using the Notes section. 10Presented a structured document free of spelling and grammatical errors. 5Cited sources correctly using the APA format. 5Total: 60

14. You will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:The case studyThe understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.The information on each slide should be described in the Notes section of the presentation.

15. On a separate page, cite any sources using the APA format.

16. Assignment 2: Final ProjectYou will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:The case studyThe understanding of the competitionThe likely attitude of the Frequent Flyer Program members at the time of the eventsUsing the South University Online Library resources, complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.On a separate page, cite any sources using the APA format.Save your presentation as SU_MBA6011_W6_A2_LastName_FirstInitial.ppt.