Suppose you spend an hour on a call with a lead to know that it is irrelevant to your business in the end. That stinks, right? But, it is the reality of the sales world. Salespeople spend the majority of their time chasing irrelevant or cold leads. It leads to time and money wastage. Therefore, 61% of respondents find lead generation the toughest task. But, lead automation can be a solution. You can organize your leads in the sales pipeline using a lead management system . You can gain a horizontal view of the status of your lead. It enables you to determine the position of lead and readiness to convert.