Nishan Sunthares, Chief Operating Officer of ABHI, discusses alignment with GS1 implementation from the perspective of the medical technology industry. ABHI champions safe and effective medical technologies to support high quality patient outcomes. While the industry recognizes the value of GS1 implementation in improving efficiencies, safety, and compliance, challenges remain regarding timelines, technical complexity, guidance, and coordinated implementation with the NHS. ABHI will focus on providing members with more information and engaging further with the DH and NHS to gain clarity on requirements and the demonstrator sites. The next steps emphasize continued collaboration between members, partners, and the DH/NHS.