2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Algunos problemas de traducción inglés español
1. Dificultades frecuentes de traducción para la combinación lingüística inglés-español Karina Socorro Ginebra abril, 2010
2. Competencia traductora The essential competences required of a translator are competence of reception and analysis, research competence, transfer competence, competence of text production, competence of translation quality assesment, and linguistic and cultural competence both on the source and the target side (Nord: 1991).
3. Translation competence is the ability to carry out the transfer process from the comprehension of the source text to the reexpression of the target text, taking into account the purpose of the translation and the characteristics of the target text readers (PACTE: 2003)
4.
5. ¿Dónde? = dialecto geográfico (papas, guagua, trusa es ropa interior en Perú y bañador en Cuba, jaba es bolsa en Cuba, movie, vacation, elevator…)
6. ¿Cómo? = dialecto social (cultismos, expresiones coloquiales, palabras tabú…)
14. Comunicativa, que es la capacidad para comunicar conocimiento especializado (escrito y oral).
15.
16. The World's Fastest Human By ALEX ALTMANTime Magazine, Aug. 18, 2009 Jamaica's Usain Bolt celebrates winning the 100-m final at the 12th IAAF World Championships in Athletics, Berlin He shocked everyone but himself. Less than a year after blazing into history by setting a world record in the 100-m dash at the Beijing Olympics, Usain Bolt, a 6 ft. 5 in. blur, broke his own mark on Aug.16 in Berlin. At the same site where American Jesse Owens upstaged Adolf Hitler 73 years ago, Bolt shaved more than a tenth of a second off his own record, clocking an absurd 9.58 seconds. Never shy about touting his talent, Bolt hinted at even greater successes ahead. "I think it will stop at 9.4, but you never know," he said. At this point, nothing seems impossible for the lanky, 22-year-old Jamaican, whose win cemented his place in track-and-field lore, and left no doubt that he owns the sport's most fabled title: World's Fastest Human. Only 17 men have staked claim to the honor, which has grown in stature since Donald Lippincott became the first official world-record holder in the 100-m dash at the 1912 Stockholm Olympics by running a 10.6. Still, his mark stood until his compatriot, Charley Paddock, topped him by notching a 10.4 at a meet in California nine years later. In 1930, Percy Williams, a Canadian, became the first non-American to take the title. Six years later, Owens took the record back with a 10.2-second time — part of the epic performance in Berlin in which the sprinter notched four gold medals and punctured Hitler's vision of Aryan supremacy beneath the Fuhrer's scornful gaze.In the 1980s and '90s, Leroy Burrell and Carl Lewis both held the World's Fastest Human title twice. At the Atlanta Olympics in 1996, Canadian Donovan Bailey snatched the mantle by speeding to gold in 9.84 seconds In 1988, Jamaican-born Canadian Ben Johnson clocked a scorching 9.79 at the Seoul Olympics, but quickly had his record expunged after testing positive for the anabolic steroid stanozolol. Johnson wasn't the last World's Fastest Human to succumb to the lure of steroids. American sprinter Justin Gatlin, who ran a 9.77 at a meet in Qatar, is serving a four-year suspension for doping, and Tim Montgomery is currently serving time in an Alabama prison for bank fraud and heroin distribution. But charismatic, telegenic and steroid-free —he has passed every test administered to him and attributed his win in Beijing to a steady diet of chicken nuggets— the colorful star has outsize talent and a personality to match. "I just blew my mind and blew the world's mind," Bolt said after racing to glory last August. On Aug. 16 he did it again.
17. “THE PIG” IS PENNEDThe dramatic capture of Italy's most notorious mafioso encourages a tormented nation to believe that the mob may at last be on the run THOMAS SANCTON Unkempt, pudgy and beady-eyed, Giovanni brusca was well suited to his Sicilian nickname, u Verru ("the Pig"). Despite his unimpressive physique, Brusca had managed, at 39, to become one of the most powerful and ruthless bosses in the history of the Mafia's legendary Corleone clan. Italian prosecutors say he detonated the bomb that blew up crusading anti-Mafia investigator Giovanni Falcone, his wife and three bodyguards near Palermo in 1992. The following year, Brusca allegedly ordered bombings in Florence, Milan and Rome that left 10 dead. Last January, he was convicted in absentia and sentenced to life in prison for killing a Sicilian tax inspector. According to a former henchman, in one particularly chilling act, he personally tortured and strangled the 11-year-old son of a Mafia turncoat, then threw the boy's body into a vat of acid. To the lawmen who had been closing in on him for the past five months, Brusca seemed as lucky as he was bloodthirsty. He evaded at least three capture attempts this year, but on Monday, May 20, his luck ran out. As Brusca sat in the dining room of a Sicilian villa near Agrigento, eating a steak dinner with his girlfriend and his five-year-old son, along with his brother Vincenzo, 27, his sister-in-law and their two children, some 200 black-hooded special police troops circled the property. At 9:45 p.m., the commandos knocked the doors down and stormed in. Brusca and his brother, also a wanted mafioso, offered no resistance. Ironically, they were watching a TV movie about the Falcone killing at the time of the arrest. Besides a copy of Falcone's book on the Cosa Nostra, police found $30,000 in cash in the villa, suggesting that Brusca was preparing to flee again. The capture of Italy's most wanted mobster was exhilarating news for the center-left government of Prime Minister Romano Prodi, who took office two days earlier with a pledge to wage war on the Mafia. Informed of the arrest while attending a concert in Rome, Interior Minister Giorgio Napolitano exulted, "It's an extraordinary success to have captured the main author of the attack on Falcone. It's the greatest tribute we could pay to his memory." Said Falcone's sister Maria: "Finally the state is giving the strong response that Giovanni wanted."
18. Discrepancias ortotipográficas Sistema monetario € 30 € ; £30 ; Código ISO 4217 (USD; GBP; GMD, etc.); conversión Franjas horarias 1 am; 1 pm Fechas February 14th, 2010 on Feb.14, A.D. 269 Puntuación .” ; ?; ¡ Sistema imperial frente al sistema métrico decimal pounds, miles, feet, pint, ounces, etc. Grados: ºF; Cº Mayúsculas/ minúsculas Uso distinto de tipos de letra (siglos, 125th, 25th) Cifras 1,345; 4.2 2010 Enumeraciones (i), (ii) Interjecciones y onomatopeyas
23. Modismos o expresiones idiomáticas Out of sight, out of mind East, West, home’s best Travel broadens the mind All that glitters is not gold In Rome do as Romans do He was caught with his hands in the till To drop a brick No tengo donde caerme muerto
25. Anglicismo “es un elemento lingüístico, o grupo de los mismos (sic), que se emplea en el castellano peninsular contemporáneo y que tiene como étimo inmediato un modelo inglés” (C. Pratt 1980:115)
61. Discrepancias en el uso de formas verbales LA VOZ PASIVA “Ten Palestinians were killed” Ayer fueron muertos 10 palestinos (anglicismo de pasiva) Changes can be made from Monday 13th to Friday 17th ???? cambios desde el lunes 13 hasta el viernes 17 (futuro); ???? cambios desde el lunes 13 hasta el viernes 17 (pasiva refleja) This portrait was made by Dámaso Alonso Este cuadro lo pinto Dámaso Alonso (voz activa) You are not allowed to come inNo puedes entrar (activa) This form must be returned by April 10th Este formulario ha de ser devuelto antes del 10 de abril (pasiva perifrástica); Este formulario se entregará antes del 10 de abril (pasiva refleja, futuro); Devuélvase este formulario antes del 10 de abril (activa, forma imperativa).
62. Sujeto By the time Dikembe Mutombo turned 9, he knew he wanted to be a doctor. He would work hard and return to Congo to help his country-men Cuando Dikembe Mutombo …
63. Adverbio She was seriously injured La hirieron de gravedad (locución prepositiva) y no gravemente Carelessly Unwillingly de mala gana Ironically Jane is extremely intelligent Jane no tiene un pelo de tonta (expresión idiomática y contrario negado) He came in sadly Entró triste (cambio de categóría gramatical: de adverbio a adjetivo)
64. Preposiciones Lincoln is one of the best schools in Oxford Lincoln es uno de los mejores colegios de Oxford
65. Adjetivos Irish Tourist Board Oficina de Turismo de Irlanda She’s got big blue eyes tiene los ojos grandes y azules She’s got long fair hair The second major subordinate compound sentence type A null and void vote voto nulo A cooperative and collective action
66. Despersonalización del “you” The more you eat, the more you spend I am talking to you, sir me dirijo a usted
67. The more you eat, the more you spend Cuanto más se come, más se gasta; cuanto más comes más gastas; cuanto más comemos más gastamos
68. Parataxis e hipotaxis Please do not feed the animals. To do so can damage their health and lead even to fatal injury Se ruega no dar de comer a los animales puesto que podría provocarles daños fatales e irreversibles “I want to take some cakes to Grandma. She’s not very well.”
72. Antropónimos NOMBRES DE INDIOS AMERICANOS Crazy horse Two Moons Sitting Bull -> TRANSLITERACIONES Y TRADUCCIONES Горвачев -> (Mikhail) Gorvachev -> (Mijaíl) Gorbachov Гласност -> Glasnost (transparencia) Перестройка -> Perestroika (reorganización o reestructuración) (Osama) Ben Laden -> Bin Laden Ariel Sharon Ariel Sharón
73. Antropónimos(nombres de persona) NOMBRES DE LA REALEZA Charles I Queen Elizabeth II Prince William Stéphanie de Monaco Henry VIII NOMBRES DE PERSONAJES CON RELEVANCIA HISTÓRICO-CULTURAL Ane Boleyn Michelangelo Moses William I
74. Topónimos(nombres de lugares) England Ireland Canary Islands USA U.K. The Falklands Mauritius Cape Town Andalutia Seville Galway Mont Blanc The Rocky mountains Kenya Libya Rwanda Sydney South Africa Latin America Tokyo Seoul !Cuidado con la renominación de lugares¡ La URSS
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76. Nombres de calles The Fith Avenue The Seventh Avenue 10 Downing Street 10 Downing Street ; el número 10 de Downing Street Nombres de lugares emblemáticos The Redwoods Las Secuoyas (en California) The Pentagon El Pentágono (sede del departamento de defensa de los EEUU, en Washington) The White House The British Museum Westminster Abbey Fota Wildlife Park Parque natural Fota o Reserva natural Fota. La Moncloa The Rose Garden Nombres de baresy tiendas No se traducen Peter’s bar El Corte Inglés
77. NOMBRES DE INSTITUCIONES Y ORGANISMOS (ACRÓNIMOS) NATO UE DVD En caso de no existir traducción reconocida, se debe procurar una traducción aproximada y mantener la sigla en su forma original, de acuerdo con las norma ISO o su homóloga española UNE 50-128-94 (International Standards Organization). Ejemplos: Dublin City University (DCU) National Socialist Party PSOE EJEMPLO DE NOMBRE DE BANCO Para Barclays Bank, Moya (2000) recoge las siguientes opciones encontradas en distintos periódicos: Barclays Bank El Barclays El Barclays bank El banco Barclays El banco británico Barclays
78.
79. The Danish Government has decided that not only the subject of the conference should be focused on the climate but also the conference itself. Among other initiatives the organizers work on mounting af windmill near the Bella Center to produce climate friendly electricity for the conference. The conference in Copenhagen is the 15th conference of parties (COP15) in the Framework Convention on Climate Change. The recent meeting in United Nations Climate Change Conferences was held in December 2007 in Bali.The secretary for the climate conferences is the United Nations Framework Convention on Climate ChangeUNFCCC- based in the German city Bonn. An important part of the scientific background for the political decisions taken on the conferences is made by the Intergovernmental Panel on Climate ChangeIPCC, based in Geneva, Switzerland. The IPCCisEstablished to provide the decision-makers and others interested in climate change with an objective source of information about climate change. IPCC is a scientific intergovernmental body set up by the World Meteorological Organization (WMO) and by the United Nations Environment Programme (UNEP). In 2007 the IPCC received the Nobel Peace Price). The Climate Conference in Copenhagen is organized in cooperation between the Ministry of Climate and Energy, Ministry of Foreign Affairs, Ministry of Science, Technology and Innovation, Ministry of Finance and the Prime Minister's Office.
80. Otros nombres propios Nombres de equipos Se transfieren. Manchester United -> Manchester United New Jersey Nets (equipo NBA) -> New Jersey Nets NBA (liga de baloncesto) Nombres de vientos Se traducen. Trade winds vientos Alisios Nombres de huracaneso tornados Se transfieren. Mitch, Katrina, Rita... Marcas registradas Kleenex clínex (Panhispánico de dudas) Aspirine Aspirina Formica Gomina Thermos (flask) Termo Jacuzzi Confort Obras literarias y de arte Se traducen The thinker El Pensador (de Rodin) Moses El Moisés (de Miguel Ángel) Sense and sensibility Sentido y sensibilidad (Jane Austen) Festividades. Traducción con inclusión de explicación (ejemplos extraídos por Moya 2000: 70 de la prensa nacional): Halloween, noche de todos los Santos St Patrick’s day Día de San Patricio, patrón de Irlanda Fourth of July El Cuatro de Julio, día nacional en el que EEUU conmemora su independencia
81. TÍTULOS O NOMBRES DE PELÍCULAS Spiderman Chicken Little Seven Brides for Seven Brothers Two much Gone with the Wind The Boy in the Striped Pyjamas Airplane¡ Aterriza como puedas; ¿Dónde está el piloto? PUBLICACIONES El País Nature