While algorithms are delivering great improvements in customer experiences, longer and stronger relationships with customers require emotional connectedness. Every digital business can benefit from curating experiences that carefully blend technology and human psychology. This presentation shares 5 ideas and industry examples, where companies have created unique experiences and have successfully built special relationships with their customers.

1. www.risethemes.com
Algorithms
don’t have
feelings,
but our
customers do.
E V A . 1
Amit Rawal

2. 1.
familiar + Surprising =
2

3. To sell
something
familiar, make it
surprising, but…
To sell surprising
make it familiar
3

4. 4

5. 5
2.
Speak Local,
Act Local

6. What we
learnt from an
Campaign

7. 7
3.
Deliver on your promise,
but on their terms

8. a brand that has outperformed
the industry giants

9. Convenience & Reliability
A Tech co. that happens to make and deliver pizza

10. 10
4.
Don’t just care
about
satisfaction,
but also about
emotional
connectedness

11. sounds familiar?

12. ​Emotionally Connected Customers
Are More Valuable
your most loyal customers care about
Flourishers’ Key Motivators
​BELONGING ​FREEDOM​THRILL
​Major Investment Areas
​Stores
​Online and omnichannel experiences
​Merchandising
​Message targeting

13. 13
5. focus
on solving their problems
with a sense of urgency

14. 14
Elon Musk takes a customer
service complaint on Twitter
from idea to execution in 6 days

15. And this is how it’s done.

17. Familiar +
Surprising
17
Speak Local,
Act Local
Deliver on
your promise
recap

18. Emotional
Connectedness
18
Focus with a
sense of urgency
recap

19. Customer Love
19www.risethemes.comE V A .
+
Algorithms

20. Amit Rawal
www.linkedin.com/in/amit-rawal03
https://medium.com/@amitrawal