Marketing in Venus :“The Guiding Principles”<br />
“The Guiding Principles”<br />Principle #1<br />Information technology carries more emotional message<br />Principle #2<br...
Principle #1Information technology carries more emotional message<br />
Principle #1Information technology carries more emotional message<br /><ul><li>Information technology has so much connecti...
PT. Pos Indonesia vs. sms at Lebaran event
Research by Siemens (December 2002)</li></ul>      40 % their hard beat more fast when they hear something from  <br />   ...
Blackberry Mesenger and PING! </li></li></ul><li>Principle #2Most customers in this interactive world are WO-MEN<br /><ul>...
Because they were born to be focus, they cannot divide their mind cause the need of concentration (but David Beckam is NOT!)
But a man has their EYES </li></ul>“woman oriented man, a man that more easy to expressing their emotions and feelings “<b...
Principle #3Most competitive advantage are from feel benefits<br />
Principle #3Most competitive advantage are from feel benefits<br />Alvin Tofler<br />“ Technology become ultimate driver f...
Principle #3Most competitive advantage are from feel benefits<br />
Principle #4Customer insight is the best tool to find out customers’ hidden needs<br />
Principle #4Customer insight is the best tool to find out customers’ hidden needs<br /><ul><li>You have to reveal customer...
The needs of multidicipline point of view. Not just doing a marketing research</li></li></ul><li>Principle #5Be intuitive,...
Principle #5Be intuitive, not interpretative<br /><ul><li>From 60 succesfullenterpreneurs, with 200-400 million dollar US ...
Upcoming SlideShare
Loading in …5
×

Marketing in Venus

2,392 views

Published on

Published in: Business, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,392
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
89
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Marketing in Venus

  1. 1. Marketing in Venus :“The Guiding Principles”<br />
  2. 2. “The Guiding Principles”<br />Principle #1<br />Information technology carries more emotional message<br />Principle #2<br />Most customers in this interactive world are WO-MEN<br />Principle #3<br />Most competitive advantage are from “feel” benefits<br />Principle #4<br />Customer insight is the best tool to find out the customers’ hidden needs<br />Principle #5<br />Be intuitive, not interpretative<br />Principle #6<br />Be proactive, not reactive<br />Principle #7<br />Your brand must have charisma<br />Principle #8<br />Emphaty has a significant contribution in service<br />
  3. 3. Principle #1Information technology carries more emotional message<br />
  4. 4. Principle #1Information technology carries more emotional message<br /><ul><li>Information technology has so much connection with our mood and emotion
  5. 5. PT. Pos Indonesia vs. sms at Lebaran event
  6. 6. Research by Siemens (December 2002)</li></ul> 40 % their hard beat more fast when they hear something from <br /> their selfphone<br /> 79 % also check their phone too when they hear get in into <br /> someone Selfphone<br /> 40 % responden says they have been in fight because of sms<br /> 41 % say that its more easy for them to declare that thaey fall in <br /> love by this media<br /><ul><li>Yahoo!Messenger and Emoticon
  7. 7. Blackberry Mesenger and PING! </li></li></ul><li>Principle #2Most customers in this interactive world are WO-MEN<br /><ul><li>Man is known by his difficulties in expresing their emosion, because they don’t know how to express it (but David Beckam is NOT!)
  8. 8. Because they were born to be focus, they cannot divide their mind cause the need of concentration (but David Beckam is NOT!)
  9. 9. But a man has their EYES </li></ul>“woman oriented man, a man that more easy to expressing their emotions and feelings “<br />David Beckam<br />with his Personal Branding <br />
  10. 10. Principle #3Most competitive advantage are from feel benefits<br />
  11. 11. Principle #3Most competitive advantage are from feel benefits<br />Alvin Tofler<br />“ Technology become ultimate driver for any changes..<br /> In the Farming era, you need MUSCLE<br /> In the Industrial era, you need MACHINE<br /> In the Information era, you need MIND<br /> but today you also need a eMOTION”<br />
  12. 12. Principle #3Most competitive advantage are from feel benefits<br />
  13. 13. Principle #4Customer insight is the best tool to find out customers’ hidden needs<br />
  14. 14. Principle #4Customer insight is the best tool to find out customers’ hidden needs<br /><ul><li>You have to reveal customers’ hidden needs, a deeper digging.
  15. 15. The needs of multidicipline point of view. Not just doing a marketing research</li></li></ul><li>Principle #5Be intuitive, not interpretative<br />
  16. 16. Principle #5Be intuitive, not interpretative<br /><ul><li>From 60 succesfullenterpreneurs, with 200-400 million dollar US omzet .. </li></ul> just one that used a scientific mathematic decision making, <br /><ul><li>Use your holicopter view to gains a holistic value and reservoir of wisdom
  17. 17. Go to the marketplace not only in your board room</li></li></ul><li>Principle #6Be proactive, not reactive<br />
  18. 18. Principle #6Be proactive, not reactive<br /><ul><li>“If you wait for consumers to tell you what they want, be prepared to be dumbed” </li></ul> -Faith Popcorn, on Eve-olution<br /><ul><li>“Others Can Only Follow”- Sampoerna A Mild
  19. 19. Make a new Rules of the Games
  20. 20. Think beyond your product and industry</li></li></ul><li>Principle #7Your brand must have charisma<br />AIR Jordan<br /><ul><li>Creat your Aura, do an emotional branding , be consistent and patience
  21. 21. It must be internaly understand in your company
  22. 22. Think about a souvenir and merchandise</li></li></ul><li>Principle #8Emphaty has a significant contribution in service<br />TAHAPAN BCA//ATM//<br />Klik BCA<br /><ul><li>A flexsible Standard Operating Precedure so the frontliner can use an emphaty
  23. 23. Give your consumer personalized service
  24. 24. Service as a calling</li>

×