This document analyzes Alex's Beauty Salon & Professional Hairstyles strategy. It provides background on the salon and its owner Mr. Alex, who is known for his good cutting technique and affordable prices. It then performs a SWOT analysis, identifying strengths such as Mr. Alex's skills, known good hairstyles, and cheap prices, as well as weaknesses like a lack of professional staff and simple decor. Opportunities include training programs and franchising. Threats include competition and over-reliance on Mr. Alex. The action plan proposes training students, standardizing the salon's style, and creating a franchise model to address weaknesses and threats while capitalizing on strengths and opportunities.