5. Cool strategies for core markets
www.coollogisticsresources.com
• 28 % of Japan's population 65
+
• 21% Germany; 15% US;
6% India
• Japan: Highest life
expectancy: 84 years
• Japan: 400,000 more deaths
than births
(Source: The Economist)
• People aged 60+ will outnumber 10 -
to 24-year-olds in 2050
• Europe oldest of all
• UK bucks the trend: 81 mill by 2070
** New births in China fell to 15.23
mill. in 2018, compared to 17.23
mill. in 2017
(Source: China Daily, The Economist
United Nations Report)
AGEING POPULATION JAPAN AND THE OTHERS
12. Cool strategies for core markets
www.coollogisticsresources.com
• Last mile complexity
• ‘Distribution of one’
• Warehouse job migration
towards last mile jobs
• Food delivery: last mile
opportunities
• Amazon’s shipping costs rising
• Amazon now ships more using
in-house Amazon logistics
• Logistics as a ‘loss leader’
(bridging marketing, data
collection + distribution)
LAST MILE DELIVERY E-COMMERCE: ON AND OFF LINE
Ø Jeff Bezos: Amazon is not a
retailer. It’s a technology