This document outlines the business model for MosUNI-book, which provides books and resources to help prepare for Moscow universities. Key partners include universities, publishing companies, and those selling used university manuals. The value propositions are providing all resources in one place and regular updates. The customer segments are students, teachers, and education centers. Revenue streams include sales of new and used manuals, advertising in manuals and on the website, and wholesale sales to education centers. The key resources are the website, call center, office space, and employees. Costs include purchasing new and used books, delivery, office rent, wages, and advertising expenses.

1. Designed for: Designed by: Date:
The Business Model MosUNI-book – insight of education Alena Berdonosova October 16, 2014
Key Partners Key Activities Value Propositions Customer Segments
Feedback section
on the site
Channels
Customized
packages
Revenue Streams
Key Resources
Cost Structure
Customer Relationships
Books to PREPARE
for Moscow universities
All in one
place
Regular update
Delivery
by post
B2C
Ads printed on manuals
for Russian state exam
Leaflets on
University open days
C2C
Enrollees and students:
•Bachelor degree
•Major degree
•Post-graduates
•Residency (med.)
Teachers Professors
Education centers
Self –
delivery
Wholesale to education
centers
Retail
Resale
Advertising
Placement on the
site
Advertising
Site
support
Call-center:
•Suppliers
•customers
Mail
order
Manuals:
•New
•For resale
Universities
Advertising leaflets
Stands for
books Office
Publishing companies
(+book cover Ads)
Those who need
to sell their
university
manuals
Purchase of books
(new and for resale)
+ their delivery to the
office
Office rent
Wages
Printed
leaflets
Ads on
manuals
Low
price
Book shops
Call
center
Books to STUDY
in Moscow universities
Cash
payment
Credit card
payment
Place the offer to sell:
•Online
•call
In- and outcoming
logistics
Delivery
men
Original
editions
Availability in all cities
Overhead expences