SlideShare a Scribd company logo
AWD BRANDING
Todd Felts, Ed.D.
Associate Professor, Strategic Communications
Fellow, Scripps Howard Leadership Academy
The Reynolds School & Center for Advanced Media Studies
University of Nevada, Reno
SPIN
DR
AWD: THE DIFFERENTIAL
YOU
WHO WHAT
WHENWHERE
THE WAY
YOU DRIVE
YOUR
BRAND
MAKES ALL
THE
DIFFERENCE
GETDIRECTIONS!
WHEEL1:WHO?
WHEEL2:WHERE?
WHEEL3:WHEN?
WHEEL4:WHAT?
AWD: THE DIFFERENTIAL
YOU
WHO WHAT
WHENWHERE
What should your sign say?
?
?
Todd Felts, Ed.D.
 Twitter: @toddfelts
 Facebook.com/toddfelts
 Slideshare: toddfelts
Thank You!

More Related Content

More from Todd Felts

351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts
Todd Felts
 
Algerian Youth Leadership Program - 2014
Algerian Youth Leadership Program - 2014Algerian Youth Leadership Program - 2014
Algerian Youth Leadership Program - 2014Todd Felts
 
Social media night 2
Social media night 2Social media night 2
Social media night 2Todd Felts
 
Apr reno april 25 2012
Apr reno april 25 2012Apr reno april 25 2012
Apr reno april 25 2012
Todd Felts
 
American Fundraising Professionals Sierra NV Chapter
American Fundraising Professionals Sierra NV ChapterAmerican Fundraising Professionals Sierra NV Chapter
American Fundraising Professionals Sierra NV Chapter
Todd Felts
 
443 social media assignment
443 social media assignment443 social media assignment
443 social media assignment
Todd Felts
 
Story telling in steps
Story telling in stepsStory telling in steps
Story telling in stepsTodd Felts
 
Social media night one
Social media night oneSocial media night one
Social media night one
Todd Felts
 
Todd felts assignment 2
Todd felts   assignment 2Todd felts   assignment 2
Todd felts assignment 2
Todd Felts
 
Houston s peech
Houston s peechHouston s peech
Houston s peechTodd Felts
 

More from Todd Felts (11)

351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts351 spring 15 Terms and Concepts
351 spring 15 Terms and Concepts
 
Algerian Youth Leadership Program - 2014
Algerian Youth Leadership Program - 2014Algerian Youth Leadership Program - 2014
Algerian Youth Leadership Program - 2014
 
Social media night 2
Social media night 2Social media night 2
Social media night 2
 
Apr reno april 25 2012
Apr reno april 25 2012Apr reno april 25 2012
Apr reno april 25 2012
 
American Fundraising Professionals Sierra NV Chapter
American Fundraising Professionals Sierra NV ChapterAmerican Fundraising Professionals Sierra NV Chapter
American Fundraising Professionals Sierra NV Chapter
 
443 social media assignment
443 social media assignment443 social media assignment
443 social media assignment
 
Story telling in steps
Story telling in stepsStory telling in steps
Story telling in steps
 
Social media night one
Social media night oneSocial media night one
Social media night one
 
Todd felts assignment 2
Todd felts   assignment 2Todd felts   assignment 2
Todd felts assignment 2
 
Social Gaps
Social GapsSocial Gaps
Social Gaps
 
Houston s peech
Houston s peechHouston s peech
Houston s peech
 

Recently uploaded

Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
syedasifsyed46
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
ETMARK ACADEMY
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
VWO
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
focsh890
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
Vbout.com
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 

Recently uploaded (20)

Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
May 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group SessionMay 2024 - VBOUT Partners Meeting Group Session
May 2024 - VBOUT Partners Meeting Group Session
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 

Alde awd branding

Editor's Notes

  1. Jerry ruddman, ron wolfe
  2. WE must consider all : who what where and when But we must recongize that sometimes one may need more attention Than the other. Making a difference requires us to become the differntial.
  3. The realtor people think of when looking for condos in MINNEAPOLIS The lawyer people turned to when they need guidance on a will. The professor FUNDRAISERS ask to talk about social media. The place people go when they need training to improve their job potential. The mechanic that can quickly fix cars made in Japan. ----- Meeting Notes (2/26/15 14:46) ----- WHO DO YOU WANT TO REACH WHAT DO YOU WANT THEM TO DO WHAT DO THEY NEED TO KNOW
  4. Your Social Media Audience: Is about gas mileage, not speed. Is a small group. 10 to 15 people you cultivate and nourish. A group of people who serve as your personal brand ambassadors. Ask them what they think, how they feel and to help you reach your social media goal ----- Meeting Notes (2/26/15 14:46) ----- ASK THEM WHAT THEY THINK. HOW THEY FEEL. WILL THEY HELP YOU.
  5. Think local. Social Media Tools are chosen based on your audience. Facebook, LinkedIn, Twitter, or Blog? Billboard, email, text? More and more on a mobile device. Local, often hyper-local, and short. Think geographic, demographic, and psychographic.
  6. Often, but not too often. Find out when your audience is online. ----- Meeting Notes (2/26/15 14:46) ----- FIND OUT WHAT YOUR AUDIENCE READS WHERE THEY DRIVE WHEN THEY GIVE.
  7. A conversation A question A video A photo A tag A link A poll ----- Meeting Notes (2/26/15 14:46) -----
  8. When and when should you post it? Who will read it?