CASA
                                        Issue 1
                                        5/2011
                                          10 €




Interview with a top
decorator:
RACHEL ASWELL



 PHOTO GALLERY:
 MODERN HOUSE
 IN BRAZIL



                       Renovating:
                       Townhouse in Paris
CELEBRITY DECORATOR
   1



GIVES DESIGN TIPS
Rachel Ashwell is one of the most successful and well-
known interior designers. She has worked with several
celebrities including Jennifer Lopez, Madonna, Anthony
Hopkins and Julia Roberts. She is the founder of Shabby
Chic and also the host of the TV program of the same
                                                                             “LESS IS
                                                                             MORE”
name. ‘Shabby Chic’ is a term that reflects Ashwell’s
decorative tendencies.
She was happy to answer some of the basic questions
about designing your home and share some of her tips
and tricks.


Q. What are some of the common decorating mis-          Q. What advice do you have for someone with
takes made by homeowners? What’s your advice            a new house to decorate and perhaps a limited
on how to avoid or correct those mistakes?              budget? What advice do you wish someone had
                                                        given you about funishing your own home when
Rachel Ashwell: “One of my pet peeves is too            you first started out?
much matching, clutter, frills and people being too
quick to complete the decorating process. The so-       Rachel Ashwell: “Less is more.
lution is to simplify. Be without, rather than mak-     Choose a few select items -- a sofa, table, rug,
ing a wrong quick choice. Less is more.”                chandalier.
                                                        Keep whatever you have simple.
Q. What would be your recommendation for “what          Try and have fresh flowers, even three separate
to do first” in a decorating project?                   buds vases which adds luxury and beauty.
                                                        Fragrance is nice as well, so incorporating candles
Rachel Ashwell: “Clear out anything that is not         (vanilla) is always nice.”
used and get rid of it.
Lighten furniture with slipcovers.                      Q. Can you comment on what you see in color
Paint                                                   trends?
Add lighting.
Make list of items to look for, i.e. chandelier, rug,   Rachel Ashwell: “I don’t really follow trends as I
side table.”                                            stick to my palette of pale green, pale pink, pale
                                                        blue, cream and ivories.”
Q. What tips do you have on decorating a room for
a baby or young child?

Rachel Ashwell: “Don’t use miniature furniture as
it is too short-lived. A crib should always be new in
case child chews on railings, and obviously avoid
lead paint.”                                                          “TRY FRESH
                                                                      FLOWERS”
DREAM HOME IN MAKING
 2


A Married couple from Mexico moved to France, Paris. They decided to find an old house
and renovate it.

                                                         Anne-Marie Midy and Jorge Almada
                                                         knew it was going to be a challenge
                                                         to move their family from a provin-
                                                         cial Mexican town, San Miguel de
                                                         Allende, to Paris. First, there were
                                                         the logistics of buying and renovat-
                                                         ing an overseas townhouse, largely
                                                         over the Internet. The couple worried
                                                         about how their toddler sons, Olivier
                                                         and Antoine, would adapt to a place
                                                         where everything from language to
                                                         weather would be dramatically differ-
                                                         ent. The transition before them was
                                                         daunting enough—and then along
                                                         came the barracuda.
Downstairs family room
                                                         Renovating a home across an ocean
                                                         had its complications. When the
                                                         workers steamed off the old wallpa-
                                                         per, the walls beneath crumbled and
                                                         had to be replastered—an unfore-
                                                         seen expense and delay. At one point,
                                                         the construction foreman e-mailed
                                                         Midy that the color she had speci-
                                                         fied for the library upstairs—a grayish
                                                         lavender known in French as parme—
                                                         was so ugly he assumed it was a
                                                         mistake. He told the workers to stop
                                                         painting. “Continue,” came Midy’s
                                                         response.

Kitchen   Guest bedroom
                                                         Today, in their serene townhouse, it’s
                                                         hard to imagine the serious calam-
                                                         ity that she and her family endured.
                                                         Midy, who loves to cook, bustles
                                                         around her new modern kitchen.
                                                         The boys, now four and five, chase
                                                         each other around the main floor’s
                                                         spacious parlors, which are made
                                                         luminous by their pale-gray walls,
                                                         decorative plasterwork, and bleached
                                                         oak-plank floors. Meanwhile, Al-
                                                         mada, prepares for the opening of a
                                                         Casamidy showroom on the ground
                                                         floor of the townhouse.
MODERN, YET WARM HOUSE
        3
by Studio Guilherme Torres in Londrina, Brazil




View from the living area to the dining area     View from the dining area to the living area




Toilet on the groundfloor       View from the kitchen            View to the courtyard




Frontview of the house                                               Dining area
ADVERTISING
 4




 New shop opening on 1st June
 2011.
 Opening prices 30%,40% and
 50% off!

 Everyone is welcome to come
 and see the new Fall home
 collection!
                                Is throwing a big birthday bash! Join
 laura.ashley.shop@shop.com     our celebration!
 +123 456 789 900
                                Spend at least 15 euros and get party
                                ticket for free!

                                Contact us for more information!
                                urban@outfitters.com
                                +123 456 789 000




        Our lovely crew is
        expanding.
        We’re hiring a new
        shop
        assistant.

        If you feel like
        you’re perfect for
        the job, send us
        your CV.

         bedbath@beyond.com
          +123 456 789 000
                                   New home decorating collection
                                   has arrived and is now available
                                   in all our shops.

                                   shabby@chick.com
                                   +123 456 789 000
5




         The Best




That’s how easy it is, to find the best quality in
IN THE
NEXT ISSUE:

GALLERY-
Inside the
White House

Ajakiri Merit

  • 1.
    CASA Issue 1 5/2011 10 € Interview with a top decorator: RACHEL ASWELL PHOTO GALLERY: MODERN HOUSE IN BRAZIL Renovating: Townhouse in Paris
  • 2.
    CELEBRITY DECORATOR 1 GIVES DESIGN TIPS Rachel Ashwell is one of the most successful and well- known interior designers. She has worked with several celebrities including Jennifer Lopez, Madonna, Anthony Hopkins and Julia Roberts. She is the founder of Shabby Chic and also the host of the TV program of the same “LESS IS MORE” name. ‘Shabby Chic’ is a term that reflects Ashwell’s decorative tendencies. She was happy to answer some of the basic questions about designing your home and share some of her tips and tricks. Q. What are some of the common decorating mis- Q. What advice do you have for someone with takes made by homeowners? What’s your advice a new house to decorate and perhaps a limited on how to avoid or correct those mistakes? budget? What advice do you wish someone had given you about funishing your own home when Rachel Ashwell: “One of my pet peeves is too you first started out? much matching, clutter, frills and people being too quick to complete the decorating process. The so- Rachel Ashwell: “Less is more. lution is to simplify. Be without, rather than mak- Choose a few select items -- a sofa, table, rug, ing a wrong quick choice. Less is more.” chandalier. Keep whatever you have simple. Q. What would be your recommendation for “what Try and have fresh flowers, even three separate to do first” in a decorating project? buds vases which adds luxury and beauty. Fragrance is nice as well, so incorporating candles Rachel Ashwell: “Clear out anything that is not (vanilla) is always nice.” used and get rid of it. Lighten furniture with slipcovers. Q. Can you comment on what you see in color Paint trends? Add lighting. Make list of items to look for, i.e. chandelier, rug, Rachel Ashwell: “I don’t really follow trends as I side table.” stick to my palette of pale green, pale pink, pale blue, cream and ivories.” Q. What tips do you have on decorating a room for a baby or young child? Rachel Ashwell: “Don’t use miniature furniture as it is too short-lived. A crib should always be new in case child chews on railings, and obviously avoid lead paint.” “TRY FRESH FLOWERS”
  • 3.
    DREAM HOME INMAKING 2 A Married couple from Mexico moved to France, Paris. They decided to find an old house and renovate it. Anne-Marie Midy and Jorge Almada knew it was going to be a challenge to move their family from a provin- cial Mexican town, San Miguel de Allende, to Paris. First, there were the logistics of buying and renovat- ing an overseas townhouse, largely over the Internet. The couple worried about how their toddler sons, Olivier and Antoine, would adapt to a place where everything from language to weather would be dramatically differ- ent. The transition before them was daunting enough—and then along came the barracuda. Downstairs family room Renovating a home across an ocean had its complications. When the workers steamed off the old wallpa- per, the walls beneath crumbled and had to be replastered—an unfore- seen expense and delay. At one point, the construction foreman e-mailed Midy that the color she had speci- fied for the library upstairs—a grayish lavender known in French as parme— was so ugly he assumed it was a mistake. He told the workers to stop painting. “Continue,” came Midy’s response. Kitchen Guest bedroom Today, in their serene townhouse, it’s hard to imagine the serious calam- ity that she and her family endured. Midy, who loves to cook, bustles around her new modern kitchen. The boys, now four and five, chase each other around the main floor’s spacious parlors, which are made luminous by their pale-gray walls, decorative plasterwork, and bleached oak-plank floors. Meanwhile, Al- mada, prepares for the opening of a Casamidy showroom on the ground floor of the townhouse.
  • 4.
    MODERN, YET WARMHOUSE 3 by Studio Guilherme Torres in Londrina, Brazil View from the living area to the dining area View from the dining area to the living area Toilet on the groundfloor View from the kitchen View to the courtyard Frontview of the house Dining area
  • 5.
    ADVERTISING 4 Newshop opening on 1st June 2011. Opening prices 30%,40% and 50% off! Everyone is welcome to come and see the new Fall home collection! Is throwing a big birthday bash! Join laura.ashley.shop@shop.com our celebration! +123 456 789 900 Spend at least 15 euros and get party ticket for free! Contact us for more information! urban@outfitters.com +123 456 789 000 Our lovely crew is expanding. We’re hiring a new shop assistant. If you feel like you’re perfect for the job, send us your CV. bedbath@beyond.com +123 456 789 000 New home decorating collection has arrived and is now available in all our shops. shabby@chick.com +123 456 789 000
  • 6.
    5 The Best That’s how easy it is, to find the best quality in
  • 7.