The document provides creative materials for a tourism campaign in Western Australia promoting the city of Perth. It includes an account manager list, a benefits model, brand awareness and preference grids, concepts for experiencing a "black swan event" in Perth including outdoor and online executions, and branding incorporating the line "Perth...a little bit different." The goal is to position Perth as intriguing and promote the unexpected experiences possible there using the symbolic black swan and mystery to generate interest.
This document discusses WordPress 3.0 and the new features it includes. WordPress 3.0 allows for custom post types and taxonomies, improved theme customization options like custom headers and menus, and better integration of WordPress Multisite. It was downloaded over 12 million times in its first 9 weeks and aims to make WordPress a full content management system while maintaining its ease of use, performance, and scalability.
When it comes to inventory marketing best practices, Gibson Truck World in Sanford, Florida has so many, we had to omit several from this article to fit this space. With sales topping 1,800 units annually, 65 employees, and $7 million in inventory on 14 acres, Gibson is the largest used truck dealership in the world and ranks No. 18 of independent dealers in the U.S.*
Impressive, to be sure, but what’s more impressive is how they sustain these numbers. The biggest clue lies in the fact that a whopping 60 percent of their sales result from referrals and repeat customers.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Capture All the URLS: First Steps in Web ArchivingKristen Yarmey
Presentation with Judy Silva (Fine & Performing Arts Librarian and Archivist at Slippery Rock University) and Alexis Antracoli (Records Management archivist at Drexel University) at the Pennsylvania Library Association's 2013 annual conference in Seven Springs, Pennsylvania.
Abstract: As higher education embraces new technologies, teaching, learning, research, and record-keeping is increasingly taking place on university websites, on university-related social media pages, and elsewhere on the open web. This dynamic digital content, however, is highly vulnerable to degradation and loss. This session will introduce the concept of web archiving and articulate why it’s important for colleges and universities. Speakers will demonstrate web archiving service Archive-It and then share lessons learned from their institutions’ web archiving initiatives, from unexpected stumbling blocks to strategies for raising funds and support from campus stakeholders.
This document outlines the rules and parameters for a team building initiative called "The REL(A)Y - RACE". It divides participants into 3 teams captained by Alfred Dsouza, Prasad Bagwe, and Divya Kucheria. The contest will evaluate teams based on their achievement of fee, CASA, asset and engagement targets. Teams will be assigned grades and total targets. The team with the highest percentage achievement will be declared the winner. Updates will be published bi-weekly and call averages will impact points. Extra credit is available until October 14th for the top performing team.
Design rules like principles, standards, and guidelines aim to increase usability by suggesting best practices. Principles are more abstract while standards and guidelines increase in authority and specificity. Patterns capture proven design solutions to recurrent problems. Following design rules helps maximize usability through consistency, learnability, flexibility, and robustness.
This document discusses WordPress 3.0 and the new features it includes. WordPress 3.0 allows for custom post types and taxonomies, improved theme customization options like custom headers and menus, and better integration of WordPress Multisite. It was downloaded over 12 million times in its first 9 weeks and aims to make WordPress a full content management system while maintaining its ease of use, performance, and scalability.
When it comes to inventory marketing best practices, Gibson Truck World in Sanford, Florida has so many, we had to omit several from this article to fit this space. With sales topping 1,800 units annually, 65 employees, and $7 million in inventory on 14 acres, Gibson is the largest used truck dealership in the world and ranks No. 18 of independent dealers in the U.S.*
Impressive, to be sure, but what’s more impressive is how they sustain these numbers. The biggest clue lies in the fact that a whopping 60 percent of their sales result from referrals and repeat customers.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Capture All the URLS: First Steps in Web ArchivingKristen Yarmey
Presentation with Judy Silva (Fine & Performing Arts Librarian and Archivist at Slippery Rock University) and Alexis Antracoli (Records Management archivist at Drexel University) at the Pennsylvania Library Association's 2013 annual conference in Seven Springs, Pennsylvania.
Abstract: As higher education embraces new technologies, teaching, learning, research, and record-keeping is increasingly taking place on university websites, on university-related social media pages, and elsewhere on the open web. This dynamic digital content, however, is highly vulnerable to degradation and loss. This session will introduce the concept of web archiving and articulate why it’s important for colleges and universities. Speakers will demonstrate web archiving service Archive-It and then share lessons learned from their institutions’ web archiving initiatives, from unexpected stumbling blocks to strategies for raising funds and support from campus stakeholders.
This document outlines the rules and parameters for a team building initiative called "The REL(A)Y - RACE". It divides participants into 3 teams captained by Alfred Dsouza, Prasad Bagwe, and Divya Kucheria. The contest will evaluate teams based on their achievement of fee, CASA, asset and engagement targets. Teams will be assigned grades and total targets. The team with the highest percentage achievement will be declared the winner. Updates will be published bi-weekly and call averages will impact points. Extra credit is available until October 14th for the top performing team.
Design rules like principles, standards, and guidelines aim to increase usability by suggesting best practices. Principles are more abstract while standards and guidelines increase in authority and specificity. Patterns capture proven design solutions to recurrent problems. Following design rules helps maximize usability through consistency, learnability, flexibility, and robustness.
This document discusses strategies for increasing brand awareness and sales. It emphasizes understanding the brand's identity and what shoppers want in order to maximize the reason for purchase. Several examples are provided of campaigns that get brands noticed through attention-grabbing marketing, create positive shopping experiences, and bring together different touchpoints to guide consumers through the purchase process. The overall message is that brands should leverage their identity, deeply engage shoppers, and take brave steps to stand out in order to drive awareness and sales.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
How to win the competition through actionable insight? This presentation was created for guest lecturer at Bina Nusantara International College, Marketing Faculty. Please enjoy and let me know if you have any feedback. Thanks.
This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how audiences view your brand. It suggests reaching out to influential social media users to build relevance. Storytelling is important, refreshing traditional PR tools for social media, and budgeting to solve customer problems through social engagement. Prioritizing engagement early is key, as is rewriting crisis plans to respond through social listening and empowering brand advocates. The goal is for brands and audiences to become storytelling partners through shared passions.
Social Media : 7 ways to engage talk leaders and readerswatchingtheweb
This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how your audience talks about your brand. It suggests reaching out to influential social media users to build relevance. It also advises refreshing traditional PR tools by prioritizing engagement and empowering social media spokespeople. Finally, it proposes rewriting crisis plans to find and address issues being discussed on social media before they spread widely.
The document provides tips for initiating offline word-of-mouth (WOM) marketing. It discusses:
1) Conducting in-depth consumer research to understand demographics and brand values to effectively target influencers.
2) Creating an aspirational brand identity that attracts people and determines influencer hubs within target demographics.
3) Employing sampling, publicity, and storytelling through influencers to generate interesting, relevant, and authentic conversations that spread organically.
The document discusses radical innovation and developing capabilities for it in established firms. It makes three key points:
1) Radical innovations are "black swans" - highly improbable and unpredictable events. They invalidate conventional beliefs based on prior experience.
2) For an invention to be considered radical, it must be novel, unique, and successfully adopted, influencing future inventions. However, the probability of such innovations is hard to predict.
3) For established firms to develop radical innovation capabilities, they must embrace a dual strategic focus, parallel organizations, risk and failure, learning, open innovation, and prepare for "extremistan" events not anticipated by conventional models.
The document outlines an agenda for a conference on public speaking skills from December 12-16, 2005 in Kuching, Sarawak. The conference will cover topics like overcoming common speaking faults, criteria for effective presenters, engaging audiences, managing fears of public speaking, using visual aids, and handling questions. It provides objectives, outlines exercises and activities to be completed, and discusses awards to be given for various categories like most enthusiastic presenter.
How To Sell Using Research Knowledge To WisdomDon Koehler
The document provides tips for effectively presenting research findings to clients. It discusses how to summarize research in a concise yet insightful way that provides value to the client. Some key tips include presenting the research through the lens of a persona to bring abstract findings to life, recognizing there are often multiple target audiences, and starting the presentation with factual findings the audience can agree with to build credibility before sharing more creative elements. The overall message is that research needs to be simplified and presented strategically in order to provide wisdom to help solve clients' business problems.
For some time it's been clear that TYPO3 is a difficult thing to communicate about.
Community strength, outbound marketing, developer motivation and internal communication all need to be bound together.
The brand book project aims to produce a briefing document for everyone communicating about TYPO3 - to describe how we'd like to look and think - and how it should be felt like to interact with TYPO3 on any level.
In essense the brand book is about talking with one voice - and hopefully also making it a lot easier to write texts, choose images and explain what we're all about.
The presentation will present the process of making the Brand book and look into the results.
Invisible Children exists to bring a permanent end to atrocities committed by the Lord's Resistance Army (LRA). The document discusses several recommendations for Invisible Children's fundraising and business cooperation strategies, including maintaining basic product lines while reducing extensive lines, corporate partnerships, and collaborations with other organizations working in similar areas. It also outlines potential pros and cons of different partnership and fundraising execution plans.
The document discusses building a successful company culture and dream team. It emphasizes selecting people of strong character over apparent merit, setting clear expectations and rules from the start, having a shared company vision and mythology, celebrating successes, and providing clarity in roles and objectives. Rituals and shared stories help embed cultural values. Overall it promotes a can-do culture where people are encouraged to take on new challenges and help each other succeed.
This document summarizes a seminar on customer insights and behavior trends in Indonesia presented by Iwan Setiawan. The seminar covered 9 trends in customer behavior in Indonesia, including how deals help justify unnecessary consumption and how faster product adoption leads to shorter lifecycles. It also discussed two classic tests that show customers can be irrational - the Stanford Marshmallow Test and the Penn and Teller Bottled Water Test. Additionally, it reviewed how to use customer insight tools including qualitative research approaches and sampling techniques. Three case studies of companies innovating based on customer insights in Indonesia were also presented.
Creating using and targeting content to engage with prospectsAndrew Nicholson
This document discusses how to create effective content marketing strategies. It emphasizes targeting the right audiences with content that addresses their specific interests and language preferences. The key points are:
1) Identify the target audiences for your content and understand their demographics, interests and how they search.
2) Craft content that speaks to the audiences' common desires, anxieties or questions in a way that positions your product or service as the solution.
3) Use the appropriate terminology, language and media channels that your target audiences are actively using to find relevant information. Avoid industry jargon.
Creative strategy: planning and developmentRahul Barwe
The document discusses various aspects of developing creative advertising strategies and tactics. It describes creative strategy as generating unique ideas to solve communication problems. It then outlines several creative processes models, including Young's which involves immersion, digestion, incubation and illumination. Wallas' model includes preparation, incubation, illumination and verification. The document also discusses account planning, the role of the creative brief, positioning and finding a unique selling proposition.
This document provides tips for developing skills as a successful public speaker. It discusses remembering the subject matter, understanding the audience's needs, and preparing a clear message. It also covers managing stage fright through practice and establishing rapport. The document outlines the typical sections of a presentation: introduction, main body, and conclusion. It provides guidance on crafting each section, using examples, visual aids, and engaging the audience. The goal is to inform the audience and encourage appropriate action.
Arrow International is a company that provides gaming solutions and promotional programs to help brands engage customers. They offer various games like bingo, sweepstakes, and casino-style games that can be used online, in venues, or on mobile to build anticipation for brands. Their services include developing branded games, printing game pieces, and advertising at bingo events to generate brand awareness. Their goal is to create memorable experiences for customers through familiar games and giveaways that strengthen relationships with loyal brands.
The document discusses several factors related to message sources and channels, including source credibility, attractiveness, and power. It notes that source credibility can come from expertise, trustworthiness, and objectivity. Source attractiveness involves similarity, familiarity, and likeability. Celebrity endorsers can increase source attractiveness but also carry risks if the celebrity's image is tarnished. The document also examines message argumentation styles and the use of emotional versus logical appeals, comparisons to competitors, fear appeals, and humor.
This document discusses strategies for increasing brand awareness and sales. It emphasizes understanding the brand's identity and what shoppers want in order to maximize the reason for purchase. Several examples are provided of campaigns that get brands noticed through attention-grabbing marketing, create positive shopping experiences, and bring together different touchpoints to guide consumers through the purchase process. The overall message is that brands should leverage their identity, deeply engage shoppers, and take brave steps to stand out in order to drive awareness and sales.
Getting your ideas across and moving people to action are the foundation of persuasion a skill that you cannot have too much of. Presenting with Passion is about being relevant and understood (remarkable) and making a lasting positive impact on your audience (memorable).
How to win the competition through actionable insight? This presentation was created for guest lecturer at Bina Nusantara International College, Marketing Faculty. Please enjoy and let me know if you have any feedback. Thanks.
This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how audiences view your brand. It suggests reaching out to influential social media users to build relevance. Storytelling is important, refreshing traditional PR tools for social media, and budgeting to solve customer problems through social engagement. Prioritizing engagement early is key, as is rewriting crisis plans to respond through social listening and empowering brand advocates. The goal is for brands and audiences to become storytelling partners through shared passions.
Social Media : 7 ways to engage talk leaders and readerswatchingtheweb
This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how your audience talks about your brand. It suggests reaching out to influential social media users to build relevance. It also advises refreshing traditional PR tools by prioritizing engagement and empowering social media spokespeople. Finally, it proposes rewriting crisis plans to find and address issues being discussed on social media before they spread widely.
The document provides tips for initiating offline word-of-mouth (WOM) marketing. It discusses:
1) Conducting in-depth consumer research to understand demographics and brand values to effectively target influencers.
2) Creating an aspirational brand identity that attracts people and determines influencer hubs within target demographics.
3) Employing sampling, publicity, and storytelling through influencers to generate interesting, relevant, and authentic conversations that spread organically.
The document discusses radical innovation and developing capabilities for it in established firms. It makes three key points:
1) Radical innovations are "black swans" - highly improbable and unpredictable events. They invalidate conventional beliefs based on prior experience.
2) For an invention to be considered radical, it must be novel, unique, and successfully adopted, influencing future inventions. However, the probability of such innovations is hard to predict.
3) For established firms to develop radical innovation capabilities, they must embrace a dual strategic focus, parallel organizations, risk and failure, learning, open innovation, and prepare for "extremistan" events not anticipated by conventional models.
The document outlines an agenda for a conference on public speaking skills from December 12-16, 2005 in Kuching, Sarawak. The conference will cover topics like overcoming common speaking faults, criteria for effective presenters, engaging audiences, managing fears of public speaking, using visual aids, and handling questions. It provides objectives, outlines exercises and activities to be completed, and discusses awards to be given for various categories like most enthusiastic presenter.
How To Sell Using Research Knowledge To WisdomDon Koehler
The document provides tips for effectively presenting research findings to clients. It discusses how to summarize research in a concise yet insightful way that provides value to the client. Some key tips include presenting the research through the lens of a persona to bring abstract findings to life, recognizing there are often multiple target audiences, and starting the presentation with factual findings the audience can agree with to build credibility before sharing more creative elements. The overall message is that research needs to be simplified and presented strategically in order to provide wisdom to help solve clients' business problems.
For some time it's been clear that TYPO3 is a difficult thing to communicate about.
Community strength, outbound marketing, developer motivation and internal communication all need to be bound together.
The brand book project aims to produce a briefing document for everyone communicating about TYPO3 - to describe how we'd like to look and think - and how it should be felt like to interact with TYPO3 on any level.
In essense the brand book is about talking with one voice - and hopefully also making it a lot easier to write texts, choose images and explain what we're all about.
The presentation will present the process of making the Brand book and look into the results.
Invisible Children exists to bring a permanent end to atrocities committed by the Lord's Resistance Army (LRA). The document discusses several recommendations for Invisible Children's fundraising and business cooperation strategies, including maintaining basic product lines while reducing extensive lines, corporate partnerships, and collaborations with other organizations working in similar areas. It also outlines potential pros and cons of different partnership and fundraising execution plans.
The document discusses building a successful company culture and dream team. It emphasizes selecting people of strong character over apparent merit, setting clear expectations and rules from the start, having a shared company vision and mythology, celebrating successes, and providing clarity in roles and objectives. Rituals and shared stories help embed cultural values. Overall it promotes a can-do culture where people are encouraged to take on new challenges and help each other succeed.
This document summarizes a seminar on customer insights and behavior trends in Indonesia presented by Iwan Setiawan. The seminar covered 9 trends in customer behavior in Indonesia, including how deals help justify unnecessary consumption and how faster product adoption leads to shorter lifecycles. It also discussed two classic tests that show customers can be irrational - the Stanford Marshmallow Test and the Penn and Teller Bottled Water Test. Additionally, it reviewed how to use customer insight tools including qualitative research approaches and sampling techniques. Three case studies of companies innovating based on customer insights in Indonesia were also presented.
Creating using and targeting content to engage with prospectsAndrew Nicholson
This document discusses how to create effective content marketing strategies. It emphasizes targeting the right audiences with content that addresses their specific interests and language preferences. The key points are:
1) Identify the target audiences for your content and understand their demographics, interests and how they search.
2) Craft content that speaks to the audiences' common desires, anxieties or questions in a way that positions your product or service as the solution.
3) Use the appropriate terminology, language and media channels that your target audiences are actively using to find relevant information. Avoid industry jargon.
Creative strategy: planning and developmentRahul Barwe
The document discusses various aspects of developing creative advertising strategies and tactics. It describes creative strategy as generating unique ideas to solve communication problems. It then outlines several creative processes models, including Young's which involves immersion, digestion, incubation and illumination. Wallas' model includes preparation, incubation, illumination and verification. The document also discusses account planning, the role of the creative brief, positioning and finding a unique selling proposition.
This document provides tips for developing skills as a successful public speaker. It discusses remembering the subject matter, understanding the audience's needs, and preparing a clear message. It also covers managing stage fright through practice and establishing rapport. The document outlines the typical sections of a presentation: introduction, main body, and conclusion. It provides guidance on crafting each section, using examples, visual aids, and engaging the audience. The goal is to inform the audience and encourage appropriate action.
Arrow International is a company that provides gaming solutions and promotional programs to help brands engage customers. They offer various games like bingo, sweepstakes, and casino-style games that can be used online, in venues, or on mobile to build anticipation for brands. Their services include developing branded games, printing game pieces, and advertising at bingo events to generate brand awareness. Their goal is to create memorable experiences for customers through familiar games and giveaways that strengthen relationships with loyal brands.
The document discusses several factors related to message sources and channels, including source credibility, attractiveness, and power. It notes that source credibility can come from expertise, trustworthiness, and objectivity. Source attractiveness involves similarity, familiarity, and likeability. Celebrity endorsers can increase source attractiveness but also carry risks if the celebrity's image is tarnished. The document also examines message argumentation styles and the use of emotional versus logical appeals, comparisons to competitors, fear appeals, and humor.
1. AJA Group
“We think outside the square”
Creative Presentation
Client: Tourism Western Australia
Campaign: Experience Perth
Date: 06/3/2010
Account Managers: Aimie Smith, Jessica Abood and Ashleigh Wright
4. Brand Awareness Grid
Brand Recognition Brand awareness
(at point of purchase) (Prior to Purchase)
AJA Group
“We think outside the square”
5. Brand Preference Grid
Informational Transformational
Low involvement Low risk “relief” Low risk “reward”
purchases purchases
Established Audience
High- involvement High risk “relief” High risk “reward”
purchases purchases
New Audience
AJA Group
“We think outside the square”
6. THE BIG IDEA
AJA Group
“We think outside the square”
7. The Black Swan Theory: The Black Swan Theory
or "Theory of Black Swan Events" explains the
role of high-impact, unpredicted and rare
events that are beyond the realm of normal
expectations.
- Nassim Nicholas Talib
10. Concept 1. Experience your own Black Swan Event
• Perth has long been renowned as The city of the black swan
• The symbolism of the Black swan and “Black swan theory” will act as a visual
conveyor to leverage the KBC “Experience something unexpected”. Use of this
conveyor will illustrate the mysterious allure of Perth emphasising the destination
in terms of its distinctiveness of experience.
• This should create a chain reaction of meaning within the target audiences mind
Black swan intriguing/unpredictable/different Perth
• The concept of the “black swan theory” will be tactical in that it intellectually
stimulates the target audience leaving them searching for answers.
• In terms of emotions this campaign centralises on intrigue and particularly
Empowerment. The target audience should experience feelings of excitement and
freedom, prompting them to engage in behaviour to express these emotions.
• The concept also over claims the Key benefit, and strives towards emotional
authenticity for the target audience to create a “that could be me” effect. This is
best illustrated through the outdoor executions “tourist photographs”.
• Branding will be incorporated extensively throughout the campaign in order to
promote brand recognition
11. Executions
Phase 1.
Outdoor
Online
During phase 1 two below the line executions will be utilised to generate a
viral response. We are hopeful to create an aura of mystery surrounding
the “black swan theory” and get people talking, while not directly
pinpointing an immediate connection to Perth.
Phase 2.
Mystery TVC Commercial
Phase 2 of the campaign will be used to associate Perth with the black
swan conveyor and promote brand recognition. In this respect all questions
will be answered and… Specific Attention tactics are detailed as follows.
12. Outdoor P E R T H…
Experience your own Black
Swan Event
13. P E R T H…
Experience your own Black
Swan Event
14. Online Tell us about your black swan
experience for your chance to
win …
16. Concept Check against Grids
Brand Preference Creative Tactics Check Concept Check Concept
1. 2.
1.Use a logo or pack shot that is realistic and
exposed
2. Ensure sufficient exposure of logo or brand
item
3. Category need should be mentioned or
portrayed unless it is immediately obvious
17. Brand Preference Creative Tactics Concept 1. Concept 2.
1. Branding – new key benefit positioning of a brand or
sub-brand using an ISP, ASP or ESP – should be regarded
as high involvement/transformational and 2,3,5 should
be applied
2. The overall ad and the specific portrayal of the
product or service must be highly emotionally authentic
in the reaction of the target audience.
3. The transformational key benefit claim or claims
should be extreme (Overclaimed)
4. There may be secondary informational benefits which
should be pitched at the upper level of the target
consumers latitude of acceptance
5. Any person shown or hear in the ad is automatically a
presenter and must strongly have the characteristics of N/A
expertise ( expertise user) and ideal – similarity (
aspirational for the target customer )