The document proposes holding the Airtel Chennai Premier League (CPL), a cricket tournament in Chennai, to promote the Airtel brand. It would involve dividing Chennai into 8 zones, each with 48 teams playing knockout matches. The top teams would advance to compete in the CPL. Local businesses could sponsor zone teams for branding opportunities. The event aims to generate brand awareness, visibility, and customer interactions for Airtel through cricket-related promotions and activations across Chennai.

1. CHENNAI PLAYING FOR PRIDE

7. CPL Areas/Zones ZONE 1 Adyar Thiruvanmiyur Besant Nagar Kottiwakkam Neelankarai ECR ZONE 2 Mylapore Santhome RA Puram Mandaveli Triplicane ZONE 3 OMR Velachery Guindy Kotturpuram Adambakkam ZONE 4 Tambaram Pallavaram Chrompet Ekkadthangal St.Thomas Mount Porur ZONE 5 Nungambakkam Kodambakkam Choolaimedu Egmore Chetpet Vadapalani Ashok Nagar KK Nagar ZONE 6 T Nagar Mambalam Alwarpet Teynampet Gopalapuram Roypettah Mount Road ZONE 7 Park Town Choolai Puraswalkam Vepery Perambur Thiruvottiyur ZONE 8 Anna Nagar Mogappair Ambattur Villiwakkam Aynavaram Arumbakkam Koyambedu

11. CPL Team Logos Logos Are For Representative Purposes Only – Logos Can Be Made Suiting Your Brand Name

12. CPL Team Uniform

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