Marketing strategy in porter five force model

1. AIR DECCAN-SIMPLIFLY

2. PRESENTED BY
• Rohit Dutta
• Abhishek Sharma
• Soma Mazumdar
• Samrat Banerjee
• Shubham Agrawal
• Manohar Yejella

3. SYNOPSIS
Vision of founder Captain G.R. Gopinath
First Airline to travel to 2nd tier cities
Challenges faced by the Airline
Common man’s airline

4. Porter’s five force model - Rivalry
Many players
Intense price
competition
Excess capacity
Homogenous
product
Low marginal
cost
High fixed cost

5. Bargaining power of Suppliers
 Aircraft supply is dominated by Boeing and Airbus.
 Very less number of manufacturers of Boeing and
Airbus.
 Aviation fuel is a commodity.

6. Bargaining power of Buyers
 Large number of players competing for same set of
customers.
 Large number of players provide huge option for
buyers.

8. Threat of New Entry
 Saturated industry hence there is hardly any space for a
newcomer.
 High cost of entry.
 High estate tax levied on Airline transport fuel (ATF).
 High cost of buying and leasing aircrafts, safety and security
measures, customer service and manpower.
 Strong existing player.

9. Threat of Substitutes
 No perfect Substitutes for International carriers.
 Domestic Airlines can be substituted by railways or
roadways.

10. Conclusion
Using Leased & Small
Aircraft
Minimizing Turn Time
Maximizing the revenue
per seat (Ads)
Minimizing Distribution
Cost(Technology)

11. Thank You