The AC market is highly competitive and also fragmented with the participation of domestic and international market participants. However, amid the Coronavirus outbreak in the early stage of 2020, it was a challenging year for the AC industry. This report from Bikroy.com focuses on the Air Conditioner buying and selling trends in Bangladesh based on the data collected in 2020. It provides an unbiased and detailed analysis of the ongoing trends, market drives, opportunities, which will help stakeholders to align market strategies according to the current and future AC market trends and AC price in Bangladesh. Let’s dig deep.

1. Air Conditioner Market in Bangladesh
Air Conditioner Market in Bangladesh
BASED ON BIKROY USER DATA (JANUARY - DECEMBER 2020)

2. AC Sale Increased by 30% in 2021
Buying &
Selling Trends
10%
20%
30%
2017 2018 2019 2020 2021
7% 8% 8%
15% 30%

3. OTHERS
2%
KHULNA
2%
CHATTOGRAM
16%
SYLHET
3%
DHAKA
77%
75% AC market share of
Bangladesh based on
Dhaka
Air Condition Ads by
LOCATION

4. Most popular AC brands
based on Bikroy inventory
Top Brands
Walton, Minister, Vision and Jamuna ACs are being manufactured locally.
43% 18% 15% 14%
OTHERS
10
%
TOP LOCAL
BRANDS

5. Air Conditioner
PRICE RANGE
9%
24%
26%
19%
22%
Affordable prices are the catalyst - ACs are
popular at price range of BDT 30,000- 40,000
Below 20,000
20,000 - 30,000
30,000 - 40,000
40,000 - 50,000
Above 50,000+

6. People mostly intent
to buy brand new Air
Conditioners
Condition
USED
19%
NEW
81%

7. 1.5 ton Air Conditioners has most demand
1 Ton 1.5 Ton 2 Ton
8%
82% 10%
Listing by
Capacity