1. What is Long
Tail?

2. “Blockbuster carries fewer than
3,000 DVDs. Yet a fifth of Netflix
rentals are outside of its top
3,000 titles.” Anderson C, The
Long Tail

8. "Google represents the kind of
universal door to these niche
products,”

9. Quality

10. Abundance

11. Resource=Consumers

15. “They discover their taste is not
as mainstream as they thought
(or as they had been led to
believe by marketing, a lack of
alternatives, and a hit driven
culture)”