Agritourism involves bringing visitors to farms and ranches for recreational and educational activities. It aims to promote agriculture, develop rural areas, provide employment, and educate urbanites about rural culture and the environment. As more people live in urban areas disconnected from nature and agriculture, agritourism offers a way for them to experience farming activities and learn about nature, rural life, and traditional foods through activities like riding animals, fishing, camping, tours of fields and factories. This supports sustainable tourism in rural areas.