3. BACKGROUND
Company Name - WayCool Foods
Founded in - July 2015
Founders - Sanjay Dasari
Karthik Jayaraman
Operates in - 134 towns
No. of Clients - 8000+
15. Views ofVarious Stakeholders
Farmers Customers Loan Providers
Delay in the delivery
of Products
May get
contaminated
products
Difficulty in raising
funds for agricultural
inputs.
How we can increase
our profit?
Whether Lenders can
pay the loan on time
or not.
16. Questionnaire
What is the challenge faced by Agritech
Startups during COVID-19 Pandemic?
A- Unskilled Labour
B- Difficulty in fulfilling the consumer demand
C- Weather Condition
D- Transportation and Logistic
23%
34%
7%
36%
A
B
C
D
17. Questionnaire
What is the important factor in determining the
quality of crops?
A- Weather Conditions
B- Fertility issues
C- Lack of knowledge of equipment
D- Finding Labour
21%
29%
41%
9%
A
B
C
D
18. 29%
34%
7%
8%
9%
13%
Perceived major problems
To Provide hygienic and contamination-free products.
Supply Chain Management
Manipulation by middlemen
Post – harvest losses
Lack of labour
Raising Fund
19. BRAIN STORMING
Effective and Hygiene supply
chain Management
Safe and Cool Storage locations
Digitized platform for selling the
farm Produce
Guiding the farmers about the
latest technologies that can be
implemented in Agriculture
Saving water through drip
irrigation technique
By setting up their branches at
important places
20. Creating value in Supply Chain
Step 1 : Demand Mapping
Step 2 : UpskillingWorkforce
Step 3 : Precision Farming
Step 4 : Picking Farm Produce from the farmers
Step 5 : Cold Storage Facilities
Step 6 : Refrigerated RailTransport (for delivering products to long distances)
Step 7 : Using ElectronicVehicle (for delivering products to Short distances)
27. Step 6 : Refrigerated RailTransport
(for delivering products to long distances)
28. Step 7 : Using ElectronicVehicle
(for delivering products to Short distances)
29. • Provide hygienic and
contamination-free products.
Strategy
• Vehicle Disinfection.
Application
Sanitization done at different levels.
Delivery executives wear PPEs and
maintain social distancing during
delivery.
30. Raising funds is a challenge.
Strategy
• Agritech Startup can take Loan from
Banks and financial institutions under
agri-infra fund announced by GoI on 8th
July 2020
Application
• All loans taken by Agri-tech players
under this financing facility will have
interest subvention of 3 per cent per
annum up to a limit of Rs 2 crore.This
subvention will be available for a
maximum period of seven years.
Agri-infra fund
• Rate - 3% p.a.
• Limit - ₹ 2 Crore
• Time - 7Years
32. 5-Year Plan
Using Hybrid Crops
Using Precision Farming
Using Real-time Market Information
Using Reduced leakage and Wastage
Using Processing wasted food to form Compost
Potential Reach : 10% of total of 92 million tonnes of farm produce under GM crops
PotentialValue Gains : 5-10 % Productivity improvement
Potential Reach : 20 % of total arable land under precision agriculture
PotentialValue Gains : 15- 60 % yield improvement
: 22 Millliion farmers with higher yields
Potential Reach :60 % of total farmers using real-time market information
PotentialValue Gains : 3 % Productivity increase
: 2.5 % increase in price realization
: 3 % reduction in input cost
PotentialValue Gains : 50 % lower wastage in distribution of farm produce
PotentialValue Gains : Can reduce the cost spent on fertilizers
