Caroline Buchanan had a very successful 2012 season, winning six consecutive UCI time trials including World Championships and the Olympic Games. At the final World Cup in Canada, she crashed in the first turn but was able to finish 5th, securing the overall UCI BMX World Cup Season title. After racing, she went mountain biking in Whistler and is now heading to Las Vegas for a bicycle trade show to start planning for 2013.

1. Caroline Buchanan
Marketing, Media and Sponsorship
http://youtu.be/2W3k0hQidTM
Tuesday, 26 February 13

2. Email
Tuesday, 26 February 13

3. Photos
Tuesday, 26 February 13

4. Disappointment + Redemption = World Cup Champion!
The last round of the UCI BMX Supercross World Cup season was held in Abbotsford Canada last
weekend. It has been a long season with a jam packed qualifying schedule leading up to the Olympics. One
of my goals for 2012 was to have a consistent season and win the overall UCI BMX World Cup Season.
This year I couldn't possibly have been any more consistent when it came to riding the track. I broke
previous records and made history by winning six consecutive UCI time trials. World Cups in the USA,
Words
Norway, Holland, World Championships, Olympic Games and the last World Cup of the season
in Canada.
Shortly after winning the time trial I did the maths and worked out that I had pretty much secured
enough points to win the overall title. Saturdays racing was smaller than most World Cups this year with
a slight drop off in participation and motivation after the Olympics. I had my mind set on some
redemption after the Olympics and wanted to end the year on a positive note and with a bang.
progressing through to the final, USA's Brooke Crain and myself crashed in the first turn ending for both
of us the chance to get on the podium. I got back on the bike and finished the lap realising that Felicia
Stancil and Lauren Reynolds had crashed also and I was able to roll across the line in 5th place.
Sumarising the 2012 season considering how unpredictable and cruel BMX can be sometimes, I have had
an almost flawless season and the best year of my racing career to date.
Shortly after racing, a group of the BMXers headed to Whistler for some mountain biking fun! I was in
heaven, Whistler is one of my favourite places in the World.
Next stop Las Vegas for Inter Bike the worlds largest bicycle trade show. See you soon my amazing
sponsors and friends..time to start planning 2013.
Tuesday, 26 February 13

5. Additional
Media
VIDEO Footage:
1st Final: - http://vimeo.com/54333924
2nd Final: - http://vimeo.com/54336955
3rd Final: - http://vimeo.com/54339461
Tuesday, 26 February 13

6. Publication
success!
www.sportforwomen.com.au!
Tuesday, 26 February 13

7. Tuesday, 26 February 13

8. Spread by Social Media
Which you can then share further... and around it goes!
Tuesday, 26 February 13