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5 Affordable Ways
Nonprofits Can Use
Mobile Technology
Amy Gahran
Amy@Gahran.com

   @agahran

Contentious.com
75% of total US population
    has a cell phone.
(or: 1 for every person 18 & over)
ZeroDivide paper:
Funding Mobile Strategies
    for Social Impact

  Bit.ly/FundingMobile
If you believe the hype...




Most cell phones look like this
Feature phones
Over half of all U.S. cell phones are

 NOT SMARTPHONES!

             (yes, still.)
The future is here; it’s just
not evenly distributed yet.
Inclusive mobile strategy
• Serves feature phones & smartphones
• Includes texting and mobile web
• Not tied completely to one platform or app
“Affordable” mobile
     ...for who?

  Cheap to offer.
Free/cheap to use.
1. Mobile landing page(s):
   Google sites: FREE
    Bit.ly/gMobileSites
2. Tumblr: FREE
3. Crowdsourcing via
    Social Media
4. Teach people how to
 use their cell phones
Knight Digital Media Center
   article on VozMob &
community mobile training

  Bit.ly/TeachMobileSkills
5. SMS text messaging
• Works with any cell phone
• Catch: Carrier messaging charges.
  “Free” = unreliable
• Broadcast: Announcements, alerts,
  info, reminders
• Interactive: Polling
Textmarks.com
   Free trial
Textmarks.com
What?
No Apps?
ZeroDivide paper:
Funding Mobile Strategies
    for Social Impact

  Bit.ly/FundingMobile

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5 affordable ways nonprofits can use mobile

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