Join Denise Purtzer, Channel Development Manager, Digital River, as she provides you with essentials for driving traffic to your site through: • Organic Search Results • Online Marketing/Advertising You’ll also receive tips on how to continue to bring your visitors back throughout the year using: • Social Media Marketing • Email Marketing • Coupons/Vouchers In addition, you’ll see specific tools within the RegNow affiliate system that help you effectively build content on your site to ensure you’re in good standing with the search engines.

1. Thanks for attending our Webinar
We will begin shortly

2. Denise Purtzer
Channel Development Manager
Digital River

3. Making the Most of Marketing and Promotions
Holiday Season and Beyond

4. Understand Marketing Trends/Key Dates
Provide Tools/Tips within RegNow interface
Work within latest search set of rules

5. End of Year Online Shopping: Key Dates
November 28th
Cyber Monday
> Monday immediately following “Black Friday” (day after
Thanksgiving in US)
November
> Debut in November, 2005 Shop.org press release 25th Black
Friday
> 2006: Shop.org launched portal
> one of the biggest online shopping days of the year

6. End of Year Online Shopping: Key Dates
Email Marketing
> Most traffic on Wednesdays
> Dec 15 and 22nd in 2010
> Dec 14 and 21st for 2011
> January Sales continue
> Hardware sales in December
> Software sales in January
Key Email Wednesdays:
December 14 and 21st,
2011

7. Cyber Monday Happy Stats
> 77% online retailers reported increase in online sales1
> Observed by US, Canada, UK, Portugal, Germany, New Zealand
> Cyber Monday was highest online spending day in 2010
Online spending through the years:
Year Spending Increase %
YOY
2005 N/A 77% of all online
merchants reported
increase
2006 $608M +25%
2007 $733M +21%
2008 $846M +15%
2009 $887M +5%
2010 $1.028M +19.4%2
1 Shop.org 2005
2 ComScore/CoreMetrics

8. Other Cyber Monday Facts
> 52.7% people shop from work
> Brought to Germany in 2010 (Amazon.de)
 Brought to Portugal in 2009, France 2008,
New Zealand 2010
 Average Order Value (AOV) $194.89 in 2010
 Increase from 2009: $180.03 (+8.3%)1
1. CoreMetrics

9. 4% all Cyber Monday purchases by Cell phone
Check
Availability
Customer
Reviews/
Comments
Identify
Comparison Locations
Shop

10. Key Points:
Growing Online Revenues/AOV
Pre-Defined Key Dates
Growing list observing countries
Make it easy for shopping online

12. Now is the Time!
Put together a Marketing Plan now

13. New Content in RegNow

14. New Content RegNow

15. Search for Specific
Items or Vendors Sort By: Coupons:
Success, Recency,
Active relationships
Commissions,
Certifications or all available
Use Description to Further customize with
find types or Date ranges, pricing,
commissions or other
keywords attributes
Further filters to define
Category, Platforms or
Certifications

16. Discount/Coupon/Vouchers Datafeed
Datafeed
functionality
Up to 17k Codes

17. Affiliate Created Coupons

21. Review and edit if necessary
Complete Setup

23. Customization
Mobile Support
Automatic
http://www.regnow.com/html/help/newui/vendor/parameters.html
Help/Order Process/Parameters
Affiliate Branding
Available

24. Customize the Cart with Affiliate Branding

25. Solves a Problem

26. Compare/Review
Provides
comparison Info

27. Challenge Checklist
 Put together
 StartToday/
marketing schedule
for product complete Next week
highlights/key dates
 Create one form of
unique content
weekly  weekly
 Attract Wider
Audience  ongoing
 Quality Content
Page Check:  Ongoing, start next
Quality over week
Quantity

28. Upcoming Learning Opportunities for Affiliates
> Trade Shows
> A4UExpo
> London 18-19th October
> www.a4uexpo.com
> Affiliate Summit West
> Las Vegas/US 8-10th January, 2012
> www.affiliatesummit.com
Webinars
• Vendor Product Webinar October
• Future: call for topics

29. Thank You!
Denise Purtzer
dpurtzer@digitalriver.com
http://facebook.com/dpurtzer
http://www.linkedin.com/in/denisepurtzer

30. Time for Questions
Please ask questions by typing in webinar interface