The document discusses the issue of HIV/AIDS among youth in Tanzania. Some key points: - HIV/AIDS is spreading rapidly in Tanzania, with most new cases among people aged 20-49. Infection rates are much higher for young women than men. - The goal of the advocacy project is to strengthen HIV/AIDS awareness among youth through a youth radio station, youth awareness agents, and educational materials. - Strategies include forming cross-functional teams and partnering with other institutions. A three-year work plan and budget are outlined. Metrics will assess the project's impact.

1. YOUTH HIV/AIDS
AWARENESS
BY
LINGLISE THIEY
I

2. SITUATION ANALYSIS OF THE ISSUE
 HIV/AIDS is spreading at a very rapid pace. From the 3 AIDS cases in 1983, we
 Now have about 600,000 reported cases, let those who have already died. Most of
these AIDS cases, nearly 86%, young people aged between 20 and 49.
 In 1998 the number of people who were HIV positive, without necessarily showing
any symptoms, but who were capable of infecting others, was estimated at
1,630,000.
 There are now 16 countries in Africa in which more than one-tenth of the adult
population (aged 15-49) is infected with HIV
 Infection rates in young African women are far higher than in young men. The
average rates in teenage girls were over five times higher than in teenage boys.
Among women in their early 20’s, the rates were three times higher in women. This
helps explain why there are an estimated 12 women living with HIV, for every 10
men in Southern Africa.
 Studies show that public health spending for AIDS alone already exceeded 2% of
gross domestic product in 7 to 16 African countries – a staggering figure in nations
where total health spending accounts for 3-5% of GDP.
 Since the epidemic began, AIDS has created some 12.1 million orphans in Africa.

3. ADVOCACY GOALS AND OBJECTIVES
Project Goal
 The overall goal of the project is to support the fight against the
spread of HIV/AIDS in Tanzania by strengthening the already
formed awareness amongst young people.
Project Objectives
 To establish and operationalize a YouthFM Radio Station solely
dedicated to raising awareness of HIV/AIDS;
 To develop a network of YAAVs;
 To develop and disseminate public HIV/AIDS awareness products
and publications;
 To produce video educational programs on HIV/AIDS
 To train youth on HIV/AIDS awareness raising strategies
 To establish database and carryout regular monitoring and
evaluation (M&E) systems for HIV/AIDS.

4. ADVOCACY STRATEGIES
 Central to effective and adaptive management of the project will be the
development of non-hierarchical teams to tackle implementation issues
and management functions. The aim is to promote the incorporation of
available perspectives and skills. At this stage, TAYOA envisages five
internal cross-sectional teams addressing technical components. The teams
will be created with partner agencies to guide the implementation and
evolution of each component. Team mandates, and details of external
participation/integration, would be developed with partners during the set-
up phase of the project. The key internal post for management and
tracking of all these diverse functions
 and teams would be the project executants. An expatriate project advisor
experienced in community radio and HIV/AIDS awareness strategies will
also be attached to the YouthFM Radio Station project for a period of two
years. His/Her role will be to provide technical advice to the project
executants and project staff on issues relating to initiating and managing a
HIV/AIDS awareness radio station.

5. PARTNERING AND COLLABORATING
INSTITUTIONS
 The Project would be based in Dar Es Salaam,
Tanzania for coast zone (Tanga, Morogoro, Zanzibar
and Coast). The implementation of the project will
be carried out by TAYOA with technical
assistance/backup and oversight from the funding
agency. TAYOA will also form strategic partnerships
with Tanzanian and international institutions.

6. WORK PLAN
 A three-year time period is proposed for the project for the following reasons:
 Assuming equipment, staff, procedures and participatory work-plans are in place
within the first six-months;
 Given an emphasis on partnership work a two year period would be to short;

 A step-wise approach to the project components is anticipated over the three-year
implementation period. Detailed implementation schedules will be developed in the
participatory planning sessions preceding activities on each component. These will
be reviewed revised as necessary, every six months. However, these specific
component activities planned under each project objective are inter-linked.

 YouthFM HIV/AIDS Awareness project executants and staff will carry out day-to-
day project implementation of the project. Project coordination, oversight and
technical backstopping will be carried out by TAYOA through the project executants.
However, the Director of Broadcasting, Head of Drama, and Head of Information
will be ultimately responsible and supervise technical implementation of the Radio
project, drama studio and the desktop publishing unit respectively.


7. BUDGET
Source/number per Rate charged Annual income in
month TShs.
Adverts /1,000 month @ 50,000 60,000,000
Studio living
Programs (15 @ 80,000 38,500,000
minutes)/40 per month
Programs (30 minutes)/ @ 150,000 54,000,000
30 per month
Programs (45 @200,000 48,000,000
minutes)/20 per month
Sponsored programs/ 10 @ 200,000 @ 200,000
per month
Music and choir @ 80,000 2,400,000
recording groups / 30 per
month
Cassette dubbing and @ 1,000 6,000,000
selling / 500 month

8. IMPACT ASSESSMENT FRAMEWORK
 The YouthFM HIV/AIDS Awareness project will have
minimal negative impacts. After the liberalization on
radio broadcasting sector, many radio station have
emerged to provide the service. There are not less than
twelve private stations operating within the country. This
makes the listeners market more competitive and thus
somehow affects effectiveness of YOUTHfm as the
medium of communication amongst young people. This
calls for well and experienced youth tailed radio and
programs, and to work with other radio station staff for
diligently and efficiently Youth tailed Programs.

9. REFERENCES
 Jerningan, D.H.; Wright, P. (1996). "Media
advocacy: lessons from community experiences".
Journal of Public Health Policy 17 (3): 306-330.
 Young, L.; Everitt, J. (2004). Advocacy groups.
Vancouver, BC: University of British Columbia Press.