2. • Was first introduced by FRANK and DAN
CARNEY in the year 1958.
• Became an international restaurant in 1973.
• Started the concept of home delivery of orders
in 1988.
• Now world’s largest casual dining restaurant
with over 13,000 restaurants across 97
countries and 143 stores across 34 cities in
India.

3. MODES OF ADVERTISIG
ADOPTED
PRINT ADVERTISING
OUTDOOR ADVERTISING
BROADCAST ADVERTISING
COVERT ADVERTISING
CELEBRITY ADVERTISING

5. NEWSPAPER ADVERTISING

6. MAGAZINE ADS

9. BILLBOARDS

10. KIOSK

11. CUT OUTS

16. CELEBRITY ADVERTISING

17. VEHICLE ADS

18. PRESENTED
BY
SUMANA.V
III B.COM [CA]

19. THANK YOU