I am glad to present my views on ambient advertising and execution of some of my native inspiring ideas. - Ravi Guntaka

1. I am glad to present my views on
ambient advertising and execution
of some of my native inspiring
ideas.
by: Ravi Guntaka
mail: raviguntaka@yahoo.com
*Data Privacy Statement: The content (all text and images) can not be
...use any commercial purpose, it’s my kind request.

2. Ambient advertising
Concept:
 The next big „A‟ of advertising known as „Ambient advertising”
 Ambient ad places, that a common man least expects.
 It is the most important media in IMC (Integrated Marketing Communication).
 Ambient ads used with other advertising media can enhance the recall value of the
brand.
Market opportunity:
 Ambient advertising is being fully exploited in Western countries.
 Small & big businesses are ideally positioned to take advantage.
 Successful to reach both the urban and the rural people.
 Creates element of surprise & Word of mouth publicity.
 No competing with regular media.

3. Models of Ambient Advertisements
*Data Privacy Statement: The content (all text and images) can not
be use any commercial purpose, it’s my kind request.

4. Pure Coconut
Oil
CLIENT: Parachute Coconut Oil
OBJECTIVE: Product purity demonstration
( How much it’s really pure? )
MY IDEA: positioning parachute hair oil as
. 100% pure coconuts
IMPLIMENTATION: We make over size
Parachute coconut oil bottles and fixe it to
coconut trees in major parks & main out door
eye catching locations.
EXECUTION: We place this ad campaign that a
common man least expects.
“The target audience does not know that they
have been advertised to a certain product, but
their impression about the product is increased
according to intent of the advertising media.’’
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.

5. Low cost & effective -
. Transit vehicle
High Cost V/s Low Cost
* Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.

6. Low cost & effective -
. Transit vehicle
CLIENT: Big Bazaar
OBJECTIVE: To communicate Big Bazaar retail
store regular and special offers to mass.
MY IDEA: ‘Promo Bike’
Execution : Promo bike is a low
cost and eye caching transit
vehicle. It’s very effective to reach
busy traffic roads & small narrow
roads. Mass attracts by it’s design.
Promo bike medium is very
unique, it go's where the customer
is.
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.

7. Creative e visiting card
CLIENT: Out door publicity
agency
OBJECTIVE: Positioning
Revolution ODP agency
is a synonym for ODP
designer.
My IDEA: e-visiting card
Execution: To take the
advantage of Google
search, it‟s the inherent
promoting concept.
“This creative tactic can add
excitement as an appeal
and strengthen the
message.”
*Data Privacy Statement: The content (all text and images) can not be use any commercial purpose, it’s my kind request.

8. !dea can talk
CLIENT: Colgate Tooth Paste
OBJECTIVE: Product strength
demonstration.
(How much strong teeth, it’s really
gives us ?)
MY IDEA: We create cool drink
opener as a tooth paste promoter.
PROPOSITION: The inherent
concept of this promotion campaign
is - it doesn’t talk about the product or
benefits but it made them feel by
providing surprise. It’s the novelty of
the idea.
*Data Privacy Statement: The content (all text and images) can
not be use any commercial purpose, it’s my kind request.

9. IMPLIEMENTATION: Designing a impactful POP material. It
places at convenience stores, Pan shops, grocery stores &
movie theaters etc.
RESULT: “The consumers may forget what you say but they will
never forget how you made them feel by providing those
surprises”.
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.

10. 234455666
OBJECTIVE: Positioning it,
as a patriotic cement.
EXECUTION: Take the
advantage of brand name
“Bharathi” means India.
BIG IDEA:
campaign USP :- it’s the
first cement company,
coming with patriotic
appeal.
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.

11. 234455666
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.

12. If walls are this much strong;
then nails have to be stickled…
*Data Privacy Statement: The content (all text and images) can not be used any commercial purpose, it’s my
kind request.

13. Thank You!!
by: Ravi Guntaka
mail: raviguntaka@yahoo.com