This document discusses Barnardo's advertising campaigns. It analyzes several ads, including one showing a baby with a silver spoon representing a loving family, another with a distressed baby having a cockroach in its mouth, and one depicting a newborn with a syringe filled with blood and liquid in its mouth. The target audience for these ads is anyone associated with children, and the ads are meant to elicit sympathy for the babies portrayed.

1. ADVERTISING CAMPAIGNS

2. BARNARDO’S

3. The ‘silver
spoon’
represents a
loving and
perhaps,
wealthy family.
The baby looks
well-looked
after.
The target audience
is anyone who
knows or associates
with a children..
Etc… Parents,
grandparents…

4. This advert
has an
extremely
dark picture.
The target
audience
is anyone
who
knows or
assocciate
s with a
child

5. The picture
shows a
baby with a
cockroach
in its
mouth, like
the other
picture, the
baby looks
distressed .
The target audience
is anyone who
knows or associates
with a child

6. A new born
baby has a
syringe filled
with blood
mixed with
another
liquid in its
mouth and It
looks
distressed.
The advert
visually
implies that
the syringe
has some
sort of drug
in it.
We are
supposed
to feel
sympathy
for the baby