Advertising breakdowns
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The document discusses how emotional impact can affect advertising. It analyzes two ads - one for Invisible Parents that uses family imagery to emotionally involve viewers, and one for Facebook that tries to use emotion but gets lost in its abstract premise. The conclusion is that emotions work best for relatable topics, while forced or dishonest emotion can cause ads to fail. Proper composition of images and sounds is important to effectively appeal to emotions. Overall, emotional advertising can humanize brands when done well.
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Similar to Advertising breakdowns
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My research informed my products in the following ways:
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The advertising campaign uses children's drawings as images to portray the vulnerable side of homeless teenagers and remind viewers that they are still children. This technique was used due to time constraints and lack of props. All posters link together by using the same image and include the charity's logo and contact details. The target audience is 16-24 year olds, and children's drawings are an appropriate visual for this age group to relate to the message that everyone deserves a home. The intended impact is to spread awareness of the charity and issue of youth homelessness.
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Our media product uses conventions of real thrillers such as contrasts between light and darkness, isolated locations for attacks, and serial killers. However, it also challenges conventions through an uneven camera style and "raw" feel to draw in audiences interested in narratives over visuals. An independent film institution would likely distribute our product to its target audience of middle-class adults aged 24-44 interested in psychological themes. We have focused on appropriate themes and locations to attract this audience. The digital technologies used made the product possible and easy to edit on a limited budget. Overall we have learned to film more footage and be creative with effects.
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Q1 Evaluation
The document discusses how the media producer's products use, develop, and challenge conventions of real media. Their two main products were perfume advertisements for men and women. Their ancillary texts were a radio ad and TV sponsorship.
For the advertisements, they used realistic forms but challenged conventions by not using celebrity endorsement. They developed dramatic styles by not including a stereotypical romance. They challenged theories like Richard Dyer's by creating escapism through sound rather than just visuals. Representations of the male actor followed conventions but were influenced by a Gucci ad.
The radio ad developed conventions through descriptive language informed by their market research. The TV sponsorship similarly developed conventions seen in other sponsorships through its presentation of the brand
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Advertising strategies
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Topic 12-13 Social Media Posts Vs Paid Ad .ppt
The document compares social media posts versus paid ads on social media. It discusses that social media posts allow for free organic marketing to loyal followers, while paid ads are ideal for new announcements or product launches. Paid ads allow for targeted advertising to specific audiences, while social posts target specific interest groups. Social posts build connections and social presence over time, while paid ads provide instant traffic. The document provides tips for creating effective social media posts and paid ads, including using relevant keywords and pictures, having a clear call to action, and avoiding long blocks of text.
Q1 eval
The document summarizes how the media product uses, develops, and challenges conventions of real media products. Specifically:
- The forms and styles developed conventions by not including celebrity endorsement or a stereotypical love story.
- Theories were both used and challenged, like using sound for escapism but challenging expectations of setting.
- Mise-en-scene elements like costume, setting, and iconography both supported conventions like masculine styles while also challenging norms like using a bright setting.
- Cinematography emulated real ads but challenged expectations by appealing to female audiences as well. Sound also developed conventions through music choice.
Similar to Advertising breakdowns (20)
Lewis williams structure in advertising assigment.(finished)
Lewis williams structure in advertising assigment.(finished)
Lewis williams structure in advertising assigment.(finished)
Lewis williams structure in advertising assigment.(finished)
Advertising breakdowns
- 1. Advertising & Social Issues The Affects of Emotional Impact on Advertising
- 3. Breakdown Easily Relatable – plays on feelings of nostalgia in the viewer. The ad has a clever tone, using a bait & switch format, that avoids the pitfall of talking down to the viewer. Remains clear & concise with a central theme; the value of family. Psychologically it digs at the desire for love that is important to family dynamics. This ad succeeds in its ability to involve the viewer. The family imagery is something that most can understand, if relate to.
- 5. Breakdown Facebook’s ad uses the premise of the way unrelated objects relate to being human. Plays on notions of creativity & originality by describing different views on the same thing. Comes across as a bit silly using an emotional approach with such an off the wall premise. Strong cinematic imagery saves it from complete failure, however the point of the advertisement gets lost in its abstract characteristics.
- 6. Conclusion Emotions play out well when advertising things we can relate to, or relate to owning. When an emotional ad misses the mark it fails doubly—not only is it uninteresting, but it feels forced and dishonest. Composition of image and sound is incredibly important to properly ―tug heartstrings.‖ Emotional advertising has the ability to give humanity to a faceless corporation.
- 7. Sources Invisible Parents: http://www.youtube.com/watch?v=aeBy_q4i40s Facebook Things: http://www.youtube.com/watch?v=c7SjvLceXgU Background Info: http://www.invisibleparents.eu/ http://adage.com/article/digital/facebook-emotional- spot-wieden-kennedy/237569/