Advertising and public relations, Role and Impact
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Advertising and public relations ADVERTISING Objectives Budget Strategy PUBLIC RELATION Role and impact Tools
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Advertising and public relations, Role and Impact
- 1. & TOPIC
- 2. “ ” TOPIC OUTLINE : ADVERTISING OBJECTIVES BUDGET STRATEGY PUBLIC RELATION ROLE AND IMPACT TOOLS
- 3. ADVERTISING: Advertising is the process of delivering a message about ideas, goods and services through the media, paid by an identifiable sponsor.
- 4. SETTING ADVERTISING OBJECTIVES: An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific time.
- 5. Objectives are classified by primary purpose: INFORM PERSUAD E REMIND
- 6. SETTING ADVERSTISING BUDGET: Factor to consider while setting budget: Product life cycle stage Market share
- 7. Advertising Strategy: Creating advertising messages Selecting advertising media
- 8. PUBLIC RELATION: Public relation is a strategic communication process that builds mutually beneficial relationship between company and its public. Managing communication between organization and its public.
- 9. Role and impact: Lower cost than advertising. Stronger impact on public awareness than advertising.
- 10. Tools : News Speeches Special events Public service activities Buzz marketing Internet Social marketing And other
- 13. THANK YOU