Advertising involves companies promoting products through various media to sell to consumers. An effective advertisement considers CLAMPS - the Costume, Lighting, Actors, Makeup, Props, and Setting used. It also follows the AIDA model to first gain the viewer's Attention, maintain their Interest, create a Desire for the product, and prompt the desired Action of purchasing.

1. Advertising Lewis Cassidy

2. What Advertising is An advert is when a company sells you product through TV, radio, newspaper ect.

3. CLAMPS CLAMPS is a acronym it stands Costume- This is what the actor wears in the advert this is important as it can tell you anything about the advert for example if a man is wearing a suit it could show he’s professional Lighting- This can do a lot for the advert if you show the light to be very bright it gives the advert a pure angelic feel and if it’s dark it can give it a evil fell Actors- If the actor in the advert is beautiful it makes people want to buy the product thinking it will make them beautiful Make up- Make up is important as it cans show the actor to be beautiful or ugly Props-the props in the advert show what the product is for example for a coke advert it will show you a bottle of coke somewhere in the advert Setting- This shows where the advert is set for example if it’s on a sunny beach it will make you want to go there for a holiday

4. AIDA Attention- It needs to get you to look at the advert Interest- it needs you to keep reading Desire- it makes you want the product Action-Shows you a photo of a product and tells you where to buy it