The document provides information about the Social Enterprise World Forum 2018 event including: - It was a 10 day event with 1200 delegates aimed at raising the profile of social enterprise. - There were over 200 speakers as well as blogs, videos and podcasts hosted on the event website. - Promotion strategies included using media partners, corporate sponsors, networks, newsletters and word of mouth. - Michael Sheen, actor and social activist, was involved as a patron highlighting Scotland as a leader in social enterprise.

1. SOCIAL ENTERPRISE
WORLD FORUM 2018
Jess Gildener
Social Enterprise Academy

2. 10 Days of
Events
1200
Delegates
Raise the
profile of
social
enterprise
Seconded 1
Day a Week
10 Year
Anniversary
200+
Speakers

3. Blogs & Videos
hosted on
SEWF website
Speaker &
Sponsor
Content
STRATEGY

4. Interviews
Podcasts
Articles & Blogs
Media
Partners
STRATEGY

5. Local contacts
Newsletters
Word of Mouth
Promotional
Partners &
Networks
STRATEGY

6. Press & General
Networks
Corporate
Sponsor
Contacts
STRATEGY

8. Scotland as a leader in
social enterprise and a
beautiful place to visit
Michael Sheen
actor, activist and
patron of SEUK
Scotland &
Michael
Sheen
STRATEGY

9. Twilight
The Queen
Frost / Nixon
Underworld
Tron: Legacy
Etc etc etc
Founder: End High
Cost Credit Alliance
Honorary President:
Wales Council for
Voluntary Action
Patron: Social
Enterprise UK

12. Media
Partners
Corporate
Sponsor
Contacts
Promotional
Partners &
Networks
Speaker &
Sponsor
Content
Scotland &
Michael
Sheen
STRATEGY

13. VIDEOS &
PODCASTS
LIVE
STREAM
QUOTES &
INSPIRATION
BLOGS &
INTERVIEWS
CONTENT
SEWF TV

14. NEWSLETTER
EMAIL
TWITTER
FACEBOOK
INSTAGRAM
LINKEDIN
WEBSITE
CHANNELS
EVENT APP

15. What Went
Well…

16. Twitter
Facebook
Linkedin
Interviews
Local
Networks
Live
Stream
SEWF
TV
Quick
Video

17. 1. Sold Out with 6 weeks to go, with people
from over 45 countries
2. Trended at #6 in UK
3. Video was the star and has left a great
legacy & tool for everyone to use
4. Working with Media Partners with passion
and creativity
5. Volunteers
6. App was good for connecting people and
quick messaging

19. Thanks
Canva!

28. What
Went Not So Well
(Or Was Just A Bit
‘Meh’)…

29. Twilight
The Queen
Frost / Nixon
Underworld
Tron: Legacy
Etc etc etc
Founder: End High
Cost Credit Alliance
Honorary President:
Wales Council for
Voluntary Action
Patron: Social
Enterprise UK

32. 

35. Digital and traditional
comms to transform
your events
Scotland Networking Group
10 October 2018
Edinburgh
#ccscots

36. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk