Resilient heritage - Peterborough 2011

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Social Media opportunities for the heritage sector. Talk given by James Mott July 2011.

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Resilient heritage - Peterborough 2011

  1. 1. Resilient Heritage 2011: <br />Social Media opportunities <br />for the Heritage Sector<br />James Mott <br />ProjectBook Founder<br />A wide range of information & resources for the conservation restoration, care and repair of<br />period and listed buildings.<br />
  2. 2. Introduction<br />Information resource<br /><ul><li> Heritage Register
  3. 3. Products Directory
  4. 4. Event Calendar
  5. 5. Articles
  6. 6. Blogs (PB, Members news & Heritage Orgs)
  7. 7. News (generated from twitter)
  8. 8. Directory of Organisations</li></ul>Our membership<br /><ul><li> Over 500 businesses listed on the website
  9. 9. Including contractors, craftsmen and consultant in the heritage register.
  10. 10. A wide range of sector professionals ranging from archaeologists to architects, blacksmiths to woodworkers.</li></li></ul><li>Our Audience<br />So, what social media<br /> platforms currently exist?<br />
  11. 11. Social Media Platforms<br />
  12. 12. Social Compass<br />
  13. 13. Social Media for the Heritage Sector?!<br />+ Are you missing a trick? <br />?!<br />By James Mott – Founder of ProjectBook.co.uk<br />@projectbook<br />
  14. 14. How SoMe works<br />E N G A G E A N D E D U C A T E Y O U R A U D I E N C E <br />Engage<br />Talk <br />Inform<br />RSS | Info | News<br />Your Website<br />New Content<br />Blog<br />Articles<br />News<br />Events<br />Engaged<br />50<br />Semi – engaged<br />300<br />Not engaged – inconsistent | info resources<br />650<br />AUDIENCE<br />A U D I E N C E O F 1 0 0 0 <br />Engage<br />Talk Regularly<br />Meet<br />Tweetup or privately<br />Contact<br />DM or phone<br />D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E <br />
  15. 15. 4 Social Media Platforms<br />Facebook More than 500 million active users<br />twitter 175 million registered users<br />LinkedIn 100 million members <br />YouTube 490 million users per month<br />
  16. 16. Focus on: Linkedin<br />Suitable for: Individuals & organisations <br />Pages for individuals<br />Linkedin Groups<br />Business pages<br />Functions:<br /><ul><li> Get Connected
  17. 17. Build Relationships
  18. 18. Communicate
  19. 19. Inform
  20. 20. Crowd Sourcing</li></li></ul><li>Focus on: Facebook Pages<br />Suitable for: Mostly organisations & special interest groups/businesses<br />Functions:<br /><ul><li> Communication
  21. 21. Building your Brand
  22. 22. Broadcast news
  23. 23. Promotions
  24. 24. Promote events
  25. 25. Information</li></li></ul><li>Focus on: YouTube<br />Suitable for: organisations & businesses <br />Functions:<br /><ul><li> Video sharing
  26. 26. Communicate
  27. 27. Inform
  28. 28. Building your Brand
  29. 29. Promote events
  30. 30. Educate your audience</li></li></ul><li>Focus on: Twitter<br />Suitable for: EVERYONE<br />Functions:<br /><ul><li> Get Connected
  31. 31. Build Relationships
  32. 32. Communicate
  33. 33. Customer Relations
  34. 34. Building your Brand
  35. 35. Broadcast news
  36. 36. Promotions
  37. 37. Promote events
  38. 38. Crowd Sourcing
  39. 39. Get Advice
  40. 40. Collaborating
  41. 41. Get referrals
  42. 42. Educate your audience
  43. 43. Raise awareness</li></li></ul><li>Opportunities with SoMe <br />Promoting events<br />
  44. 44. Opportunities with SoMe <br />Promoting events: free resources<br />
  45. 45. Opportunities with SoMe <br />Brand building<br />
  46. 46. Opportunities with SoMe <br />Customer Relations | Reputation Management <br />
  47. 47. Opportunities with SoMe <br />Building Community<br />ProjectBook Linkedin group<br />
  48. 48. Opportunities with SoMe <br />Raising Awareness<br />- Our members<br /><ul><li> News
  49. 49. Events
  50. 50. Promotions
  51. 51. Blogs
  52. 52. Newsletters
  53. 53. Articles</li></li></ul><li>Opportunities with SoMe <br />Up to date news<br />
  54. 54. www.creativecomms.co.uk<br />Social Media Courses for organisations, individuals and companies. <br />
  55. 55. Resilient Heritage 2011: <br />Social Media opportunities <br />for the Heritage Sector<br />Lets get <br />connected<br />Facebook Page<br />Twitter @projectbook <br />LinkedIn ProjectBook group<br />A wide range of information & resources for the conservation restoration, care and repair of<br />period and listed buildings.<br />

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