3. Funding
• There will be two versions of the app made
with funding from gym companies.
– 99p: Allows user for all the features but excludes
‘Chat’ and ‘Gallery’
– £2.99: Can have use of all the features.This
premium version would be partnered with a
specific gym.
6. Why now?
• Gym memberships are
booming – up by 44%
• Mintel – 4/5 have fitness
goal yet 12% use a gym
• Wearable tech increase
• I’ve seen people in the gym
look around confused and
awkwardly looking down at
their phones.
• Combine the two. Gym and
smartphones