ADV 420 Final- American Eagle Digital Strategy
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American Eagle is launching a #SummerGirl campaign to increase brand awareness and position itself for college-aged women for the spring and summer season. The campaign will use social media like Facebook, Twitter, and Instagram along with hashtags like #SummerGirl and contests to engage customers and track their summer adventures in American Eagle apparel. The budget allocates funds across social media advertising, sweepstakes, and in-store posters totaling over $113,000 for the campaign which runs from April 1 to July 1. Public relations efforts will include responding to comments on social media to maintain a positive brand presence.
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American Eagle must enter the tween market to combat declines in key financial measures like return on equity and comparable store performance. The tween market is attractive with millions of potential customers each year, and American Eagle is well positioned for success there due to its brand and scale. This strategy avoids mistakes made by competitors and builds on American Eagle's existing strengths.
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American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, versatile clothing for 16- to 34-year-olds, providing high-quality merchandise at affordable prices. AE's lifestyle collection includes casual basics like khakis, cargos, and jeans; fashion tops like rugbys, polos, and graphic T's; and functional items like swimwear, outerwear, footwear and accessories. The company has more than 1,000 stores in every US states, as well as Puerto Rico, Canada, and the Middle East.
In 1994, American Eagle Outfitters, Inc. went public on NASDAQ under the “AEOS” symbol. Over the next decade, the company demonstrated outstanding growth and profitability, solidifying its position as a leading lifestyle brand. In March of 2007, the company began trading on the New York Stock Exchange under the symbol “AEO”. Their shareholders include associates, individuals, large financial institutions, socially responsible investment funds, and everyone in between.
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2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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ADV 420 Final- American Eagle Digital Strategy
- 2. The Big Idea Increase brand awareness for American Eagle Gain a greater position in consumer’s minds With the use of social media sites and internet marketing tools, spread enthusiasm to our consumers
- 3. Target Audience Satisfy the current and future needs of college-aged women American Eagle’s Spring and Summer Collection
- 4. Tracking The Campaign Google Adwords Search Engine Optimization Tracking Facebook, Twitter ads
- 5. Social Media Gain a greater presence on Facebook, Twitter, Instagram Create a summer-related blog which touches on girls’ adventures in their American Eagle gear
- 6. Tips For Social Media Facebook Marketing Bible Review previous Case Studies Keep up with current market trends Tools for tracking your campaign
- 7. Social Media Contests #AEGiveAway – American Eagle giving gift cards to randomly-selected girls who tweet this hash tag and follow American Eagle #AEdventure – girls post pictures of themselves on summer adventures to be featured on AE’s Facebook page or blog
- 8. #SummerGirl Encourage girls to tweet/Instagram using the hashtag #SummerGirl to document their American Eagle summer outfits
- 9. Budget Twitter: ($31.85/day)= $2,898.35 Facebook: ($100.00/day)= $9,100.00 Google Adwords: ($1,000.00/day)= $91,000.00 Sweepstakes: (10 gift cards)=$1,000.00 #SummerGirl posters for stores= $9,110.00 Total= $113,108.35 (Campaign Runs April 1- July 1)
- 10. Public Relations Keeping a positive presence on social media sites Respond to both positive and negative comments from fans/followers